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Unique programs for leaders and teams
driving high-stakes strategies
to help you quickly uncover hidden risks,
align supporters, attract funding,
and get faster results !
DE-RISK SYSTEM FOR IMPACT℠
o A leader or board member of an organization with an important mission?
o Having to continually adapt your approach in light of changes to supply chain, marketplace changes, regulations, operations, uncertain funding?
o Finding it challenging to plan and think strategically with so many unknowns?
o Stressed (and exhausted) as you lead others thru so much uncertainty?
Hi, I’m Susan Schramm. I help leaders get traction faster for high-stakes strategies. I spent most of my career in the technology industry taking big ideas to market -- new programs, new products, new services, new partnerships and joint ventures, and even new companies. It involved a lot of geeky talk and acronyms.
My frustration was how often these global organizations fell in love with the WHAT (their wonderful new solution) but did NOT focus enough on the WHO, the PEOPLE who need to understand and take action for new initiatives to be successful.
The business consequences can be ugly: costly delays, missed revenue commitments, programs canceled. And the people costs are high as well: employees unprepared and stressed out, leaders frustrated, careers negatively impacted, the organization embarrassed, and customers confused and losing trust.
In my work with mission-led organizations - whether as a board member, as an executive on staff, or as a consultant or advisor -- I meet many inspiring leaders very committed to their MISSION. They lead companies, associations, non-profits, municipalities, and faith-based communities -- all with a strong conviction to improve the world around them.
Yet, I find these leaders can also underestimate the needs of the PEOPLE involved with a new initiative . The result is that initiatives get stuck, commitments missed, people get frustrated, and the credibility of the organization can be hurt.
This is especially true for established organizations dealing with a changing environment. Funding can dry up, mission impact can get delayed, and good people end up abandoning ship at a critical time.
Go to Market Impact LLC Founder
Leading people in a new direction is challenging.
So often I see leaders underestimate what it takes to not only introduce their big new idea but inspire people to take action with them.
There are ways to get traction for a new strategy!
But so often the fundamentals are skipped.
Yet when those fundamentals are applied systematically, they work!
People know what you’re trying to achieve and how it aligns with your mission. People know what to do and take action. People are not fearful. Expectations are aligned. Individuals and communities are better served. Outcomes are achieved.Organizations become resilient.
One day it hit me:
What if we can help leaders of organizations driving an important mission to consistently avoid the most common mistakes when introducing new strategies and initiatives, and be able to more confidently lead?
Couldn’t we accelerate the impact of these organizations and change the world for the better -– faster?
That’s why I launched my firm, Go to Market Impact LLC. To help others leaders get results and share what I've learned works to avoid common mistakes.
I developed the De-Risk System for Impact™ and suite of unique offerings to equip leaders like you
to quickly learn and put the fundamentals in place
and be able to confidently lead
-- despite continued uncertainty.
Your mission is too important.
Don't let it get derailed.
Interactive virtual training in a small group setting led by an experienced go-to-market expert to help you gain new insights
Hands-on assignments that enable you to apply your learnings directly to your own organization's challenges
Practical resources you can use immediately and share with your team to
Gain insights from
Challenge your thinking and try out new approaches in an encouraging
Gain Input from an experienced go-to-market expert to help you optimize your game plan
De-Risk And Accelerate 101 provides a high-level overview of the principals of the De-Risk System for Impact ℠in a fast-paced engaging one-hour session.
You and your team will walk away with new insights, inspired to navigate risks with a fresh perspective.
The Strategic Alignment Workshop challenges you and your team to think differently about your strategy and what it will take to align and get results faster.
You will be introduced to the De-Risk System for Impact℠, and learn new tools you can use immediately to uncover the hidden risks of your strategy. In either a half-day or full-day option, you andyour team will learn the most common mistakes when introducing new strategies, and ways to apply them to de-risk and accelerate your impact.
The Fast-Track Intensive helps your and your team align and build the fundamentals of your strategy, starting with your differentiated positioning in the marketplace.
In less than 6 weeks, you and your cross-functional team will have the opportunity to gain new insights and then apply them to your specific situation .
The final session is a consultation to help you optimize your game plan so that you can confidently execute.
Based on your unique requirements, we design a customized approach to help you accelerate results from wherever your starting point. Leveraging the principals and tools of the De-Risk System for Impact℠ , we incorporate your own organization's priorities and unique content.
Prescriptive consulting then helps you jump start your approach and supports you to execute and stay on track.
De-Risk Programs were specifically designed to help leaders de-risk their plans and get in position for a stronger recovery.
Investment in this program will directly help you improve outcomes:
· Retain and grow customers/members -- and increase engagement
· Accelerate fundraising -- financing, donations and sponsorships, investors
· Avoid unnecessary costs and wasted time
· Align your extended team to execute and improve your "outcome per teammate,” which can result in double-digit ROI for your organization.
· Achieve "personal ROI" by investing in yourself and your team to develop professionally.
A straightforward methodology to anticipate risks down the road and be able to build a plan to address them
The 5 Top Mistakes organizations make when trying to get adoption for a new direction and unique challenges of mission-led organizations when making a change – and how successful leaders have overcome them
Two crucial questions you must be able to address for people to be willing to invest their funds and time into your organization
A proven process to communicate to help people take action in a new direction -- whether it is your staff or board, members or customers or volunteers, donors or sponsors, partners or suppliers, or those you serve
So that’s how this works. It's a unique approach with different options to helps you accelerate results.
You can either simply gain some new insights , or dive in and to do the work. IN a surprisingly short period of time you will be able to uncover the hidden risks of your strategy and build a game plan you are more confident in, better prepared to lead others in these uncertain times.
Let's talk about how your organization can leverage these unique programs and accelerate results today!
"The Fast-Track program provided practical, applicable tools to help our organization look down the road. The process takes the emotion out of planning in a changing environment. It helped us frame our direction and more clearly see the challenges and opportunities. I was even able to use this process with our clients to help them build strategic plans and a clearer vision of the value they can bring their own customers."
Regional Director for North America
Nehemiah Project International Ministries
“The De-Risk 101 program revealed meaningful new insights about how to view and engage key stakeholders aligned with our mission to help advance students in cybersecurity careers. The program introdued us to concepts we continue to leverage. In fact, I’ve referred to some of the lessons learned in this program to help deal with new risks associated with a pandemic none of us could have ever anticipated.”"
Director Strategic Partnerships
National Cyber League
We want you to be successful!
If you attend the sessions, actively engage, and complete the assignments, you will walk out of this program with information to help you de-risk your plans and address the most common risks when introducing new strategies or plans. You will also have a set of proven tools you can with your organization or use personally in your future career.
If after completing the entire program you are not satisfied that you’ve learned new approaches to de-risk your new direction, we will work with you 1:1 to get you on track and make sure you've learned the process - free of charge.
Is this a business course? Is it consulting?
This unique three-phase program is designed to help you systematically identify risks of your organization's strategy or new initiative, and help you use proven approaches to manage risk and accelerate results.
The program is outcome-focused and leverages the principals of our exclusive De-RIsk System for Impact℠ that has been effective for non-profit and for-profit organizations to accelerate results --- especially when there is a myriad of stakeholders who need to take a new direction. The concepts are grounded in strategy, product management, sales and marketing, communications, change management, organizational behavior and brain science.
What is the De-RIsk System for Impact℠ ?
The De-Risk Sytem for Impact℠ is a systematic process to help leaders of organizations with an important mission implementing a new strategy. The system is based on six principals that serve as the foundation for evaluating and managing risks when an organization is taking a new direction in a dynamic environment. The system provides simple and intuitive tools and frameworks for each principal. Best implemented as a team, the system enables you to objectively and systematically examine the key components of the changes you are making, evaluate where you may not be aligned or are missing answers, identify the biggest risks to your strategy, and define a practical way to manage the biggest risks over time.
Who should attend the program ? Should I take this with my team?· Leaders with ownership for driving results. Titles may vary but accountability for bottom-line results and measurable outcomes is the key. This program is appropriate for leaders of non profits, associations, and mission-led companies.
· Leadership Teams taking the program together will significantly accelerate your ability to execute.
· Board Members committed to actively supporting the leadership team to take a new direction. A special option allows you to participate in key elements of the program. This can help to accelerate alignment between the leadership team and the board, and get an even stronger start.
Is this program appropriate if we’re still in the middle of defining our new strategy?
The earlier you identify the critical elements and the risks -- and a plan to address them -- the stronger your plan will be. The opportunity to participate with leaders of other organizations who may be further down the road can provide instructive insights.
How can I use this program to prepare for our annual strategy session and budget planning process?
The tools and best practices you will be introduced to, along with the assignments you will complete, will provide you with important building blocks that become INPUT for your regular planning processes. Some of tools you might want to actually use as part of your annual strategy session!
The insights and tools can also be used in your fundraising plans, planning your marketing communications and social media, partner and channel management, organizational design, internal communications, and even in supplier management. You will have identified risks in your current plans and ways to mitigate that risk. You may also flag some gaps in your strategy that need more work to ensure a successful outcome.
We've launched our new plans, but we still aren't aligned as a team.
De-risking is never done. One of the fastest ways to get back on track is to systematically evaluate the key risks and create a plan to address them. Simply applying these tools and openly discussing your plan to address risks can help align your team -- and build the confidence of your stakeholders. This is an accelerated way to build a corrective plan while also gaining some ‘outside in” perspective from industry experts.
I like the idea of the Intensive Program with virtual workshops over several weeks -- but what if I miss one of the workshops?
Each of the virtual workshops in the Intensive Program is recorded, so you always have the opportunity to go back and listen to the content, and catch up with the assignment for the next week. Even people who attend every sesssion can use these recordings to go back and review the concepts covered at any time.
How much time is required for the Intensive Program?
An engaged participant will invest about 12-15 hours over four-six weeks to be able to apply the content of the program and get the benefit. There is 30 minute orientation call once you register, three online workshops each lasting about 2 hours, and there's a 90- minute 1:1 consultation at the end of the program to help you proritize for impact.
However, the true value of this course comes from time you invest thinking through and applying the concepts we discuss. The pre-assignment and homework assignments after each workshop are targeted to take approximately one hour each. But you will typically want to take time and do some thinking as you build your own game plan. Enthusiastic participants will want to dive into optional readings and videos, tap support for questions as they do their assignments, and involve colleagues and board members to get input and feedback and align to go forward.
Questions about how to De-Risk Your Initiative?
Contact us to discuss your specific situation.
You will walk out with clarity about your best next step.
Today's uncertain environment requires bold leadership. It demands a well thought out plan that aligns people to execute. It can be rewarding – but challenging! This unique program provides you a practical, time-efficient way to step back and be strategic, systematically apply proven principles, and more confidently lead. It also is an investment in yourself. I look forward to working with you!
Founder, Go to Market Impact LLC
P.S. I realize that this is a big decision. But I want you to ask yourself: If you don’t do this , what else are you doing to reduce risks in these uncertain times? Your mission is too important and the time and energy you are putting into it is too great to not have done everything you can to make it successful. I hope to hear from you soon. If you would like to discuss your specific situation, contact me at email@example.com
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