EN

Translate:

  • Home
  • De-Risk System
  • Offerings
  • FREE ASSESSMENT!
  • Client Stories
  • Insights
  • Who We Are
  • Author
  • What We Do
  • Our Why
  • Contact Us
  • More
    • Home
    • De-Risk System
    • Offerings
    • FREE ASSESSMENT!
    • Client Stories
    • Insights
    • Who We Are
    • Author
    • What We Do
    • Our Why
    • Contact Us
  • Sign In

  • My Account
  • Signed in as:

  • filler@godaddy.com


  • My Account
  • Sign out


EN

Signed in as:

filler@godaddy.com

  • Home
  • De-Risk System
  • Offerings
  • FREE ASSESSMENT!
  • Client Stories
  • Insights
  • Who We Are
  • Author
  • What We Do
  • Our Why
  • Contact Us

Account


  • My Account
  • Sign out


  • Sign In
  • My Account

Fast-Track Your Strategy and Accelerate Your Impact

Welcome to Go to Market Impact

Unique programs for leaders and teams 

driving high-stakes strategies 

to help you quickly uncover hidden risks, 

align supporters, attract funding,

 and get faster results ! 

Leveraging the 

DE-RISK SYSTEM FOR IMPACT℠

  • De-Risk & Accelerate 101 
  • Strategic Alignment Workshops 
  • St

 for Part nesh   

  • Custom Consulting


Are you driving a high stakes strategy?

 Are you…  

o A leader or board member of an organization with an important mission?

o Having to continually adapt your approach in light of changes to supply chain, marketplace changes, regulations, operations, uncertain funding?

o Finding it challenging to plan and think strategically with so many unknowns?  

o Encountering:

  • Inconsistent expectations across your board, leadership team and employees?
  • Uncertainty and skepticism on the part of customers, members, funders, partners, or volunteers about your direction?
  • Hand-wringing about the risks, even among some supporters?

o  Stressed (and exhausted) as you lead others thru so much uncertainty? 

WHAT IF YOU COULD...

  • Learn and avoid the most common mistakes leaders make when introducing new strategies 
  • Get people on one page so they are more likely to take action faster (even people who don’t work for you!)
  • Build the confidence of your board and leadership team and employees and funders as you take a new direction
  • Create momentum and establish your credibility by aligning to achieve early milestones
  • Learn new skills and best practices from go-to-market experts
  • Have someone in your corner to help you assess your initiative and move forward confidently
  • Avoid the embarrassment of a high-stakes initiative going bad.

BECOME MORE RESILIENT DESPITE UNCERTAINTY

CHALLENGE YOUR THINKING

A RICH LEARNING OPPORTUNITY

A RICH LEARNING OPPORTUNITY

  • You will be introduced to the  principals of the  DE-RISK SYSTEM FOR IMPACT℠   based on practical lessons learned from leaders who have led high-stakes strategies and learned what works.


FIND OUT MORE ABOUT THE DE-RISK SYSTEM FOR IMPACT℠

A RICH LEARNING OPPORTUNITY

A RICH LEARNING OPPORTUNITY

A RICH LEARNING OPPORTUNITY

  • Self -paced and interactive virtual as well as hybrid workshops
  •  Hands-on assignments  that enable you to apply proven principals to your own strategy
  • Individualized consultations to optimize your impact .





EQUIPS YOU TO LEAD

A RICH LEARNING OPPORTUNITY

EQUIPS YOU TO LEAD

  • Tools and processes to help you operationalize your approach 
  •  Insights into brain science and organizational impact
  • Personal and professional development 
  • An opportunity to step back and think strategically... and prepare to confidently lead


Are you applying the fundamentals to accelerate your strategy? Take this self-assessment and find out!

Successful Execution is All About People

 Hi, I’m Susan Schramm. I help leaders get traction faster for high-stakes strategies. I spent most of my career in the technology industry taking big ideas to market -- new programs, new products, new services, new partnerships and joint ventures,  and even new companies. It involved a lot of geeky talk and acronyms.


My frustration was how often these global organizations fell in love with the WHAT (their  wonderful new solution) but did NOT focus enough on the WHO, the PEOPLE who need to understand and take action for new initiatives to be successful.


The business consequences can be ugly: costly delays, missed revenue commitments, programs canceled. And the people costs are high as well: employees unprepared and stressed out, leaders frustrated, careers negatively impacted, the organization embarrassed, and customers confused and losing trust.


In my work with mission-led organizations - whether as a board member, as an executive on staff, or as a consultant or advisor -- I meet many inspiring leaders very committed to their MISSION. They lead companies, associations, non-profits, municipalities, and faith-based communities -- all with a strong conviction to improve the world around them.  


Yet, I find these leaders can also underestimate the needs of the PEOPLE involved with a new initiative . The result is that initiatives get stuck, commitments missed, people get frustrated, and the credibility of the organization can be hurt. 


This is especially true for established organizations dealing with a changing environment. Funding can dry up, mission impact can get delayed, and good people end up abandoning ship at a critical time.  

Susan Schramm,
Go to Market Impact LLC Founder

Susan Schramm,

Go to Market Impact LLC Founder 

From Frustration to a Big Idea

whAT IF these mistakes can be avoided?

Leading people in a new direction is challenging. 

So often I see leaders underestimate what it takes to not only introduce their big new idea but inspire people to take action with them. 


There are ways to get traction for a new strategy! 

But so often the fundamentals are skipped.


Yet when those fundamentals are applied systematically, they work!

People know what you’re trying to achieve and how it aligns with your mission. People know what to do and take action. People are not fearful. Expectations are aligned. Individuals and communities are better served. Outcomes are achieved.Organizations become resilient. 


One day it hit me: 

What if we can help leaders of organizations driving an  important mission to consistently avoid the most common mistakes when introducing new  strategies and initiatives, and be able to more confidently lead? 


Couldn’t we accelerate the impact of these organizations and change the world for the better -– faster?  

That’s why I launched my firm, Go to Market Impact LLC. To help others leaders get results and share what I've learned works to avoid common mistakes.  


  I developed the De-Risk System for Impact™ and suite of unique offerings   to equip leaders like you 

to quickly learn and put the fundamentals in place  

and be able to confidently lead 

 -- despite continued uncertainty. 


Your mission is too important. 

Don't let it get derailed. 

What You'll Get From Our Unique Approach

INTERACTIVE WORKSHOPS

INTERACTIVE WORKSHOPS

INTERACTIVE WORKSHOPS

  

Interactive  virtual training  in a small group setting led by an experienced go-to-market expert to help you gain new insights   

Hands-On APPLICATION

INTERACTIVE WORKSHOPS

INTERACTIVE WORKSHOPS

  

Hands-on assignments  that enable you to apply your learnings directly to your own organization's challenges

De-RISK Toolkit

INTERACTIVE WORKSHOPS

LEARN FROM OTHERS


Practical resources you can use immediately and share with your team to 


LEARN FROM OTHERS

OPPORTUNITY TO EXPERIMENT

LEARN FROM OTHERS

 Gain insights from 

like-minded leaders 

OPPORTUNITY TO EXPERIMENT

OPPORTUNITY TO EXPERIMENT

OPPORTUNITY TO EXPERIMENT

Challenge your thinking and try out new approaches in an encouraging  

environment

1:1 COnSULTING

OPPORTUNITY TO EXPERIMENT

OPPORTUNITY TO EXPERIMENT

Gain Input from an experienced go-to-market expert to help you optimize your game plan 

GET STARTED TODAY

DE-RISK AND ACCELERATE 101

STRATEGIC Alignment WORKSHOPS AND THE JuMPSTART INTENSIVE

STRATEGIC Alignment WORKSHOPS AND THE JuMPSTART INTENSIVE

De-Risk And Accelerate 101 provides a high-level overview of the principals of the De-Risk System for Impact ℠in a fast-paced engaging one-hour session. 


You and your team will walk away with new insights, inspired to navigate risks with a fresh perspective. 




STRATEGIC Alignment WORKSHOPS AND THE JuMPSTART INTENSIVE

STRATEGIC Alignment WORKSHOPS AND THE JuMPSTART INTENSIVE

STRATEGIC Alignment WORKSHOPS AND THE JuMPSTART INTENSIVE

The  Strategic Alignment Workshop challenges you and your team to think differently about your strategy and what it will take to align and get results faster. 

 You will be introduced to the De-Risk System for Impact℠, and learn new tools you can use immediately to uncover the hidden risks of your strategy.  In either a  half-day or full-day option,  you andyour team will learn the most common mistakes when introducing new strategies, and ways to     apply them to de-risk  and accelerate your impact. 


The  Jumpstart Intensive  helps your and your team align and build the fundamentals of your strategy, starting with your differentiated positioning in the marketplace. 

 In less than 6 weeks, you and your cross-functional team will have the opportunity to gain new insights and then apply them to your specific situation . 

The final session is a consultation to help you optimize your game plan so that you can confidently execute.




CustomIZED CoNSULTING

STRATEGIC Alignment WORKSHOPS AND THE JuMPSTART INTENSIVE

CustomIZED CoNSULTING

Based on your unique requirements, we  design a customized approach  to help you accelerate results from wherever your starting point.  Leveraging  the principals and tools of the  De-Risk System for Impact℠ , we  incorporate your own organization's  priorities and unique content. 

Prescriptive consulting then helps you jump start your approach and supports you to execute  and stay on track.

LET'S DISCUSS WHICH OPTION FITS BEST

YOUR RETURN ON INVESTMENT IS ASSURED

De-Risk Programs were specifically designed to help leaders de-risk their plans and get in position for a stronger recovery. 

    

Investment in this program will directly help you improve outcomes:  

· Retain and grow customers/members -- and increase engagement 

· Accelerate  fundraising -- financing,  donations and sponsorships, investors

· Avoid unnecessary costs and wasted time

· Align your extended team to execute and improve your "outcome per teammate,” which can result in double-digit ROI for your organization.

· Achieve "personal ROI" by investing in yourself and your team to develop professionally.  


What You'll Learn

You Got This! De-Risking Helps You Lead More Confidently

 A straightforward methodology to anticipate risks down the road and be able to build a plan to address them

The 5 Top Mistakes  organizations make when trying to get adoption for a new direction and unique challenges of mission-led organizations when making a change  – and how successful leaders have overcome them

Two crucial questions you must be able to address for people to be willing to  invest their funds and time into your organization 

A proven process to communicate to help people take action in a new direction -- whether it is your staff or board, members or customers or volunteers,  donors or  sponsors, partners or suppliers,  or those you serve  

TAKE ACTION NOW TO CONFIDENTLY LEAD YOUR NEW STRATEGY

 So that’s how this works. It's a unique approach with different options to helps you accelerate results. 

 

You can either simply gain some new insights , or dive in and to do the work. IN a surprisingly short period of time you will be able to  uncover the hidden risks  of your strategy and  build a game plan you are more confident in, better prepared to lead others in these uncertain times.

 

Let's talk about how your organization can leverage these unique programs and accelerate results today! 

 Contact: susan.schramm@gotomarketimpact.com

 

WHAT PEOPLE SAY ABOUT OUR UNIQUE PROGRAMS

TAKES THE EMOTION OUT OF PLANNING TO SEE DOWN THE ROAD

TAKES THE EMOTION OUT OF PLANNING TO SEE DOWN THE ROAD

TAKES THE EMOTION OUT OF PLANNING TO SEE DOWN THE ROAD

"The De-Risk program provided practical, applicable tools to help our organization look down the road.  The process takes the emotion out of planning in a changing environment. It helped us frame our direction and  more clearly see the challenges and opportunities.  I was even able to use this process with our clients  to help them build strategic plans and a clearer vision of the value they can bring their own customers."   

Wendie Klemm

Regional Director for North America

 Nehemiah Project International Ministries

https://nehemiahproject.org


A MethoDOLOGY YOU CAN CONTINUE TO LEVERAGE

TAKES THE EMOTION OUT OF PLANNING TO SEE DOWN THE ROAD

TAKES THE EMOTION OUT OF PLANNING TO SEE DOWN THE ROAD

   “The De-Risk program revealed meaningful new insights about how to view and engage key stakeholders aligned with our mission to help advance students in cybersecurity careers.  The program  provided a methodology we can continue to leverage. In fact, I’ve referred to some of the lessons learned in this program to help deal with new risks associated with a pandemic none of us could have ever anticipated.”"

 Taly Walsh

 Director Strategic Partnerships

National Cyber League

https://nationalcyberleague.org/




What Our Clients Are Saying

Our Guarantee

  We want you to be successful! 

If you attend the sessions, actively engage, and complete the assignments, you will walk out of this program with information to help you de-risk your  plans and address the most common risks when introducing new strategies or plans.  You will also have a set of proven tools you can with your organization or use personally in your future career.


If after completing the  entire program you are not satisfied that you’ve learned new approaches to de-risk your new direction, we will  work with you 1:1 to get you on track and make sure  you've learned the process -    free of charge.

Frequently Asked Questions

Is this a business course? Is it consulting? 

Both. 

This unique three-phase program is designed to help you systematically identify risks of your organization's  strategy or new initiative,  and help you use proven approaches to manage risk and accelerate results. 


The program is outcome-focused and leverages the principals of our exclusive De-RIsk System for Impact℠ that has been effective for non-profit and for-profit organizations to accelerate results --- especially when there is a myriad of stakeholders who need to take a new direction. The concepts are grounded  in strategy, product management, sales and marketing, communications, change management, organizational behavior and brain science. 


What is the De-RIsk System for Impact℠ ? 


 The  De-Risk Sytem for Impact℠   is a systematic process to help leaders of organizations with an important mission implementing a new strategy. The system is based on six principals that serve as the foundation for evaluating and managing risks when an organization is taking a  new direction in a dynamic environment.  The system provides simple and intuitive tools and frameworks for each principal. Best implemented as a team, the system enables you to objectively and systematically examine the key components of the changes you are making,  evaluate where  you may not be aligned or are  missing answers,  identify the biggest risks to your strategy, and define a practical way to manage the biggest risks  over time.  


Who should attend the program ? Should I take this with my team?· Leaders with ownership for driving results. Titles may vary but accountability for bottom-line results and measurable outcomes is the key. This program is appropriate for leaders of non profits,  associations, and mission-led companies.  

· Leadership Teams taking the  program together will  significantly accelerate your ability to execute. 

· Board Members committed to actively supporting the leadership team to take a new direction. A special option allows you to participate in key elements of the program. This can help to accelerate alignment between the leadership team and the board, and get an even stronger start. 


Is this program appropriate if we’re still in the middle of defining  our new strategy? 

The earlier you identify the critical elements and the risks --  and a plan to address them -- the stronger your plan will be.  The opportunity to participate with  leaders of other organizations who may be further down the road can provide instructive insights. 


How can I use this program to prepare for our annual strategy session and budget planning process? 


The tools and best practices you will be introduced to, along with the assignments you will complete, will provide you with important building blocks that become  INPUT for your regular planning processes.  Some of tools you might want to  actually use as part of your annual strategy session! 


The insights and tools can also be used in your fundraising plans, planning your marketing communications and social media, partner and channel management, organizational design, internal communications, and even in supplier management. You will have identified risks in your current plans and ways to mitigate that risk. You may also flag some gaps in your strategy that need more work to ensure a successful outcome.  


We've launched our new plans, but we still aren't aligned as a team. 

De-risking is never done. One of the fastest ways to get back on track  is to systematically evaluate the key risks and create a plan to address them.   Simply applying these tools and openly discussing your plan to address risks can help align your team  -- and build the confidence of your stakeholders. This  is an accelerated way to build a corrective plan while also gaining some ‘outside in” perspective from industry experts.  


I like the idea of the Intensive Program with virtual workshops over several weeks -- but what if I miss one of the workshops? 

Each of the virtual workshops in the Intensive Program is recorded, so you always have the opportunity to go back and listen to the content, and catch up with the  assignment for the next week.  Even people who attend every sesssion can use these recordings to go back and review the concepts covered at any time.


How much time is required for the Intensive Program? 

An engaged participant will invest about  12-15 hours over four-six  weeks to be able to apply the content of the program and get the benefit. There is  30 minute  orientation call once you register,  three online workshops each lasting about 2 hours, and there's a 90- minute 1:1 consultation at the end of the program to help you proritize for impact.


However, the true value of this course comes from time you invest thinking through and applying the concepts we discuss. The pre-assignment and homework assignments after each workshop are targeted to take approximately one hour each. But you will typically want to take time and do some thinking as you build your own game plan. Enthusiastic participants will want to dive into optional readings and videos, tap support for questions as they do their assignments, and involve  colleagues and board members to get input and feedback and align to go forward.

Questions about how to De-Risk Your Initiative?

Questions about how to De-Risk Your Initiative? 

Achieving your initiative

GET STARTED TODAY!

DE-RISK 101 

  • Schedule your 1 hour session and register participants 
  • Works well as part of a planning retreat or professional development series 
  •  Registered participantes receive summary of takeways and recommended reading list


ALIGNMENT WORKSHOPS 

  • Schedule your one-day workshop and register participants
  • Each participant receives a pre-assesment and  pre-reading assignment
  • The one-day workshop provides interactive exercises and takeaways


INTENSIVE 

  • Schedule your workshop and register your team 
  • Phase One:  Starts with an onboarding orientation questionnaire and a pre-assignment you'll bring to the first workshop.  Then we schedule  a kickoff call and three 2 hour virtual workshops using Zoom videoconferencing that are recorded.
  • Phase Two: This is your opportunity to build your plan with access to expert advice during scheduled Open Office Hours.
  • Phase Three: Your 90-minute 1:1 consultation to review your game plan and help you prioritize for maximum impact.


CUSTOM CONSULTING 

  • A  discovery call  is held to evaluate your specific strategy, clarify your areas of risk, and understand your timetable, resources, and priorities.  A customized program is developed and priced for your needs. 


                  Contact us to discuss your specific situation.

            You will walk out with clarity about your  best next step. 

                                         info@gotomarketimpact.com 



LET'S DISCUSS YOUR STRATEGY AND WHAT MIGHT FIT BEST

Leadership Requires Action

Today's uncertain environment requires bold leadership. It demands a well thought out plan that aligns people to execute.  It can be rewarding – but challenging! This unique program provides you a practical, time-efficient way  to step back and be strategic, systematically apply proven  principles, and more confidently lead. It also is an investment in yourself. I look forward to working with you!


Warm regards,


Susan Schramm

Founder, Go to Market Impact LLC

www.gotomarketimpact.com


P.S. I realize that this is a big decision. But I want you to ask yourself: If you don’t do this , what else are you doing to reduce risks in these uncertain times?  Your mission is too important and the time and energy you are putting into it is too great to not have done everything you can to make it successful. I hope to hear from you soon.  If you would like to discuss your specific situation, contact me at  susan.schramm@gotomarketimpact.com 

Susan Schramm

Susan Schramm

Copyright © 2020 - Go To Market Impact LLC 

All Rights Reserved 

  • De-Risk System
  • Offerings
  • Insights
  • Author
  • What We Do

Cookie Policy

This website uses cookies. By continuing to use this site, you accept our use of cookies.

GOT IT