WE START fROM WHERE YOU ARE

Whether you're introducing a new strategy or a new offering, going after a new market or creating  a new company -- 

our proven tools and insights can help you mitigate your  risk and accelerate your impact. Leveraging proven principles that start with your customer, we help you rigorously connect the dots between strategy and execution. 

With a step-by-step framework, we help you establish a clear and differentiated strategic market position. Your positioning is the foundation for building trust with your employees and partners as well as with  investors, supporters, 

and those you serve.

We  then work with you to bring your positioning to life by helping you connect activities, roles and communication internally and externally to ensure you can deliver. Building a marketing strategy based upon a relevant and credible strategic position ensures faster market momentum. 

Driving impact in the world is a team sport.  Without ensuring people are prepared and motivated to take action, your big new initiative can get stalled. 

The most powerful tool you have

 to accelerate results is a clear message  that moves the right people to take action. 

We start by a thorough assessment of your stakeholders and ask: Who needs to take action? What do they need to undersatnd, believe, and know to be motivated to take the right action? 

From there, we support you to  build a strategic message framework that you can use to drive communications, marketing plans, front line enablement, as well as more meaningful conversations with employees, partners, clients, funders, members and supporters.

We also help you arm your leaders and  front line to confidently communicate your direction and create a call to action  that is aligned and  authentic.

If your new strategy or initiative is going to achieve your mission, your must anticipate the impact of  risks  from two angles:  the risk for those you serve, and the risk for your business model.    

We help you systematically do both. 

Evaluating each element of your business model allows you to look at the risks -- and opportunities -- holistically. It also helps create a common vocabulary for cross-functional teams.

Anticipating your audience's experience once the new strategy is implemented will  help you  identify the potential potholes down the road,  and any gaps or opportunities to address issues up front. 

Our rigorous approach ensures you arm your front line with the information and tools  and skills they need to overome  challenges, and be prepared for  risks and opportunities that may come your way.

“Building a visionary organization requires one percent vision and 99 percent alignment.”  Collins and Porras, 

Built to Last

Even great strategies can fail when conceived in the corner office and disconnected from the rest of the organization. 

We  work with you and your management team as well as your partners  to uncover areas where you may not be aligned, and evaluate the risks and implications on your outcomes. 

We then help you build and implement a plan to ensure your entire organization - as well as your partners -understand the strategy and their roles in in it. 

Our De-Risk System for Impact ®    consulting services not only helps you  de-risk up front, but regularly review risks, and proactively prepare and

 sustain your alignment 

so your team can execute together..

Whether you are a CEO or Executive Director, a General Manager, a board member, or an  investor or donor,  you want to see a path to impact.  

However, the risks of go-to-market for new strategies and initiatives are often poorly managed. This can be come especially tricky when success relies on different organizations coming together to execute. 

Inconsistent assumptions and vocabulary,  lack of clarity or even lack of trust, can all lead to costly confusion,  delays,  and missed revenue targets. It can also result in frustration and disappointment for everyone involved.

Our  Fast Track Results for Partnerships and M&A program helps you to joinly  identify the critical success factors for your new initiative, and keeps them front and center. An ongoing risk review offering monitors current and new risks, and positions your team to be aligned to execute and able to make early course corrections. 

The result is  transparency and trust building for successful execution, improved return on investment, and ethical and sustainable solutions for your employees, partners and the community you serve.

To spur thinking and move people to action,  you may want to have a professional speaker or moderator be part of your next event. 

Our founder, Susan Schramm, serves as a keynote speaker or moderator for many industry and leadership development venues.  On a select basis, Susan also speaks on a pro-bono basis for educational and community programs. 

linkedin.com/in/susanbaileyschramm

If you are interested in having Susan Schramm speak or moderate an event for your  organization, contact  

info@gotomarketimpact.com

 We formed this company to help 

purpose-driven leaders create greater impact as they work to strengthen communities 

and save lives.

We are committed to supporting the professional development of these leaders to tackle  some of the world's toughest challenges.

Ten percent of all gross revenues of Go to Market Impact LLC are invested in

organizations that build up purpose-driven leaders. 

Some of the organizations we invest in include: 

Nehemiah Entrepreneurship Community 

Friends of 9-1-1 Scholarship Foundation

Institute of Faith Work and Economics 

We Raise Foundation 

Hillsdale College

  If you are building up leaders to make a difference in this world, and interested in applying for angel investment or scholardships for your organization, contact  

info@gotomarketimpact.com 

On a select basis, 

we provide 1:1 coaching and mentoring for purpose-driven  leaders seeking to make a greater impactand develop more effective go-to-market strategies 

for their organizations  ----

 or for their own careers. 

To explore 1 :1 coaching, 

 please contact  

info@gotomarketimpact.com