A NEW BOOK IS COMING!!!!!!!!
Fast-Track Your Big Idea!
How to De-Risk Your Strategy,
Align People and Communicate
to Speed Results
You have a big idea. You want to make it a reality – fast. This book was written for you. It is an easy-to-follow roadmap to help you:
Learn the fundamentals of defining and implementing a new strategy, and how to embrace and reframe risk to use it to your advantage. Gain practical tools and tips to get people on one page and ready to make an impact together, faster.
Author Susan Schramm is an experienced business and marketing strategist for Fortune 500 technology companies, startups and nonprofits. She knows the sweaty palms and sleepless nights of launching new companies, products, brands and partnerships. Based on her experience and research, she shares straightforward and powerful ways to avoid common mistakes.
No matter your role nor the size or stage of your organization, this is an engaging guide that will equip you with the concepts, tools and mindset you need to clearly articulate your strategy and lead others to achieve together.
Whether you already have a big idea or are still figuring it out, this book will be your roadmap to help steer your efforts and accelerate results.
Interested in learning practical ways to accelerate your big idea? Subscribe to my blog, "Insights for Driving in a New Direction" and be the first to get updates about my upcoming book, invitations to participate in special promotion events and a free advanced review copy of the book!"
... new programs, new products, new services, new partnerships and joint ventures, new divisions and new companies. The common theme has been helping leaders introduce a compelling new idea that can make the world better AND to inspire people to join in and take action.
I spent the first part of my career with Fortune 500 technology companies, and then also worked with startups, established mid-market companies, associations, nonprofits, faith-based organizations and communities. I've had the opportunity to hold all sorts of roles from sales and finance, to strategy and marketing, to board member and founder.
What I have noticed is how often leaders fall in love with their WHAT (their cool new solutions) but do NOT focus much on the WHO, the PEOPLE who need to understand and take ACTION for new initiative to be successful.
Implementing a new strategy is a team sport --- whether your team is made of funders or employees or customers or volunteers or partners or suppliers or communities.
Leading people to take an entirely
new direction is challenging!
The truth is that even the BEST strategy will fail if people are confused, skeptical or not aligned.
Great ideas can get off track.
I'm on a mission to equip and encourage leaders who are changing the world so they can amplify their impact – faster.
My goal is to serve as a force-multiplier for leaders who are building communities and saving lives. Whether it's accelerating public safety innovation or implementing secure smart cities and autonomous vehicles, building more diversity in the workforce and supplier ecosystems, to readying the workforce of the future, to equipping purpose-led entrepreneurs around the globe to build sustainable businesses and create jobs -- there's so much to do!
Your mission is too important.
Don't let it get derailed.
With over three decades of experience in corporate leadership, entrepreneurship, and serving the Supplier Diversity community, Ana Maria Lowry and Susan Bailey Schramm created this book to begin a dialogue. The purpose is to:
a) provide a vision for what is possible to achieve with a Trusted Diverse Ecosystem, and
b) invite readers to personally assess the current stage of their own organization's Workforce DEI and Supplier Diversity programs.
They believe a Trusted Diverse Ecosystem is the solution for corporations and government agencies who aspire to foster a "best company to work for" environment, whether in their workplace or as a supplier of products and services.It can provide their organization with a larger pool of talented employees and suppliers. The outcome is the creation of small businesses and jobs.
It starts wtih aligning on a common vision and openly acknowleding the risk. Your personal leadership will be crucial to the success of your strategy. It requires a growth mindset with an intentional plan to drive toward a specific path. Ana Maria and Susan propose that the Maturity Stages of a Trusted Diverse Ecosystem described in this book can serve as your path forward.
A native of Texas, I grew up moving around with parents who were corporate nomads. This sparked my curiosity about people and cultures the rest of my life.
After studying at economics and management science at Duke University, I dove into working with global tech companies and associations, introducing new products, new programs, new processes and new companies to help connect the world. In 2017, I established my own consultancy, Go to Market Impact LLC, to help leaders get results faster when driving high-stakes strategies. Ten percent of all gross revenues of my firm are invested in programs and scholarships to equip purpose-led leaders.
I am energized by my faith and the adventurous spirit of my family. An avid traveler, I proudly completing one of her bucket list goals of visiting all 50 states in the U.S.
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