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The Suprising Truth Publishing A Book Confirmed About Big Ideas
October 26, 2025 | by admin
[ When I set out to write Fast Track Your Big Idea! I thought I was writing about how leaders...
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What Choosing a Book Cover Taught Me About Strategy
September 16, 2025 | by Susan Schramm
Why the process of testing a design mirrors the process of launching any bold idea. I’m thrilled to finally reveal...
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Are You Really Listening? Or Stuck Just Polishing?
August 25, 2025 | by Susan Schramm
Have you ever built something new? And knew it was good enough to share, but you kept tweaking anyway? Design. Build....
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How to Get an ROI on Mistakes
August 1, 2025 | by Susan Schramm
I was sitting in a room of executives from around the world, reviewing our results. Some people’s numbers were pretty...
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Who’s Accountable for Your Strategy? Do They Even Know It?
June 2, 2025 | by Susan Schramm
At your last strategy retreat, did everyone walk out crystal clear on who’s accountable for what? Probably not. In a recent...
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Why Smart People Don’t Take Action (and What to Do About It)
April 14, 2025 | by Susan Schramm
Last week, I had the opportunity to meet with visionary CEOs and Executive Directors from across the country. We gathered...
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When I Realized I Was The Problem
April 1, 2025 | by Susan Schramm
Are you leading a situation where everything seems to be falling apart? • Funding for a big project has suddenly...
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From Lost in Fog to Soaring: How to Move Your Strategy Faster
March 10, 2025 | by Susan Schramm
Ever feel like you’re driving blind—constantly reacting to obstacles instead of confidently moving forward? You’re not alone. The good news?...
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This Isn’t How I Thought Things Would Go”—Now What?
February 4, 2025 | by Susan Schramm
You had a vision—a new strategy, a career move, a relationship—something that really mattered. And now, it’s not going the...
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Reality Check: Your New Strategy May Get Messy
January 3, 2025 | by Susan Schramm
Happy New Year!! 🎉The confetti has fallen, the noise has faded, and now you’re staring at the year ahead. Do...
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Three Steps to Finish the Year Strong (Even If You’ve Stalled)
December 9, 2024 | by Susan Schramm
Can you hear it? The buzz of people hustling to close deals, ship inventories, and secure donations before the year...
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How to Leverage “Pushback” to Get Your Strategy Back on Track
November 16, 2024 | by Susan Schramm
Last week, I hosted a Strategy Reboot Workshop that brought together leaders from around the globe. These leaders came with one shared...
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Five Signs Your Strategy Is Stuck
September 30, 2024 | by Susan Schramm
Did you start the year with a splashy launch of a big new strategy? How’s it going? If your answer...
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Three Things You Can Do NOW to Save Your Strategy
September 28, 2024 | by Susan Schramm
The final quarter has begun! Feeling energized? Or concerned? If you wake up at night with your heart racing because...
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How to Talk about Scaling People
September 26, 2024 | by Susan Schramm
How do we talk about “scaling” — when it comes to people? Scaling sounds GREAT when you’re talking about software....
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Delegating to AI? 5 Questions to Create Ethical Guardrails
July 23, 2024 | by Susan Schramm
AI is starting to hold rockstar status in our daily lives, prompting the question: “I𝐧 𝐥𝐢𝐠𝐡𝐭 𝐨𝐟 𝐭𝐡𝐞 𝐫𝐢𝐬𝐤𝐬, 𝐡𝐨𝐰...
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Is Going Faster Really Better?
June 24, 2024 | by Susan Schramm
The year is half over. Is your big, high-stakes strategy going too slowly? CEOs and boards often complain that their...
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Two lessons a horse race can teach about high-stakes strategies
May 26, 2024 | by Susan Schramm
When Mystik Dan won the 150th run of the Kentucky Derby, it was a history-making photo finish. Despite the 18:1 odds, the...
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Want Yes’s Faster? Avoid Skipping this Step.
April 2, 2024 | by Susan Schramm
Whether you’re choosing a seat, selecting a vendor, or funding a cause, it’s a lot easier to say “Yes!” when...
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How to Drive Your Strategy at Warp Speed
February 26, 2024 | by Susan Schramm
Wouldn’t you like to be Captain Jean-Luc Picard, from the Star Trek Next Generation movies? He’s a visionary leader with big ideas...
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Is the way you lead your strategy causing commitment phobia?
February 5, 2024 | by Susan Schramm
Next week is Valentine’s Day, and I’m again pondering the challenge of leading a new initiative – from a relationship...
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Four Ways to Help People “Get” Your Unconventional Niche
January 23, 2024 | by Susan Schramm
The CEO laughed nervously, “We are either going to seize an amazing niche and be considered brilliant – or we’re...
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Risky Business: Make Big Decisions and Avoid the Pros/ConsTrap
January 8, 2024 | by Susan Schramm
I have a friend struggling with the decision to take a new job or not. Impacted by the wave of...
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Is Your “Big Idea” Too Small?
December 19, 2023 | by Susan Schramm
The CEO sitting across the table shifted in his seat. He was tackling a problem in his community, and his...
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Making a decision — even when it feels risky
November 14, 2023 | by Susan Schramm
“We’ve spent an entire year trying to get this launched, and we’re nowhere! Maybe I have the wrong team.” The...
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Taking the Risk to Adapt (Again)
October 24, 2023 | by Susan Schramm
I just returned from biking in Croatia. The trip provided an unexpected lesson about dealing with the risk that things might...
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Budgeting? A Blueprint to Climb Out of the Minutia
September 7, 2023 | by Susan Schramm
The annual budget meeting droned on, and the frustrated executive muttered to himself, “We are stuck in minutia! I’m wasting...
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More than “Just Work”? Called for the Marketplace
August 3, 2023 | by Susan Schramm
While other kids aspired to be firefighters and astronauts or join the Peace Corps, I felt an undeniable call to...
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Avoid Getting Lost: Deal with the Big Risks First
July 20, 2023 | by Susan Schramm
As I was ushered into the office, the CEO bluntly got to the point as he paced around the room....
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The Problem with Purpose-Driven
July 11, 2023 | by Susan Schramm
Do you want to lead an organization that is “purpose-driven”? Are you sure you’re ready? A purpose-driven organization defines success based...
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Tackling the Alignment Problem When Driving A New Strategy
June 27, 2023 | by Susan Schramm
I help CEOs and boards fast track high-stakes strategies | Go to Market Strategist |Board Member|Speaker|41 articlesJune 27, 2023 Humans...
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Leading a Merger: Four Practical Questions to be Ready to Answer
June 13, 2023 | by Susan Schramm
Two similar stats jumped out at me recently: About 70% of all mergers fail to achieve their goals. And about 70% of all blended...
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A Balancing Act: Communicating when the Stakes are High
May 22, 2023 | by Susan Schramm
I was seated in a crowded cafeteria, surrounded by employees from every function. The atmosphere was tense. We were there...
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Overwhelmed by Growth? Four Ways to Scale Your Strategy
March 31, 2023 | by Susan Schramm
The demo went smoothly and they came to the last slide. The CEO asked, “Are there any questions?” After a...
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Getting Lost When People Don’t “Get” Your High-Stakes Strategy
March 15, 2023 | by Susan Schramm
The CEO slammed down the phone, exasperated. “We just need more customers and investors who GET IT!” When you’re driving...
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Getting Lost in the Possibilities of Your New Strategy
February 20, 2023 | by Susan Schramm
Our family talked for years about going to New Zealand. Inspired by “Lord of the Rings” scenery and a cool...
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A Strategy For Bouncing Back
February 4, 2023 | by Susan Schramm
Being laid off is painful. Laying off employees you care about hurts too. I’ve done both. As daily waves of...
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Leading Your Strategy When You Don’t Have All the Answers
January 4, 2023 | by Susan Schramm
He was the Shell Answer Man, and he had all the answers: How to change a tire. How to drive in...
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Getting Your Strategy Back On Track (Despite the Storm)
December 15, 2022 | by Susan Schramm
The CEO sitting across from me looked dejected. He had been brought in from the venture capital start-up world to...
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Start With What You DO Have
November 22, 2022 | by Susan Schramm
One morning, our two kids hurried downstairs to make their lunch before school. They were met by their dad, who...
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Your Strategy in One Word?
November 15, 2022 | by Susan Schramm
Can you describe your strategy in ONE WORD OR PHRASE? For most leaders, It’s not developing a strategy but COMMUNICATING...
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When NOT Talking about Risk is Risky
October 31, 2022 | by Susan Schramm
After seeing a movie about the future, have you ever left thetheatre feeling a bit — disoriented? Whether it’s The Matrix or Star...
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When unthinkable questions are the answer
October 15, 2022 | by Susan Schramm
Did you know Albert Einstein’s secret weapon for solving problems? He said, “If I had an hour to solve a problem...
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Leading from the Middle
October 1, 2022 | by Susan Schramm
A leader of a large department was frustrated — and stuck. The organization had decided to merge with another firm....
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Are you overlooking the biggest risk to your growth?
September 15, 2022 | by Susan Schramm
“The WORKFORCE is the number one RISK to growth”. This bold assertion jumped out at me from the 2022 Global...
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What if You Had an Adaptive Advantage?
August 31, 2022 | by Susan Schramm
Did you know that it actually REDUCES anxiety when people are able to talk about the “What if” that everyone is so fearful...
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Is your organization a well-oiled machine? Or a flowing river?
August 15, 2022 | by Susan Schramm
Does your organization work like a “well-oiled machine” to achieve your strategy? Or more like a flowing river? It makes...
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Get on board or on one page? The difference impacts your strategy
August 1, 2022 | by Susan Schramm
I was stuck at a railroad crossing the other day as an unending cargo train passed by. As I watched...
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Are you ready to run, jump and play?
July 15, 2022 | by Susan Schramm
Are you ready to “run, jump and play” as an organization? The question came to me as a 4th grader excitedly...
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Are you prepared for your strategy hypothesis to fail?
June 15, 2022 | by Susan Schramm
“What do you THINK will happen if we put these two solutions together?” the chemistry teacher posed. Students threw out...
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Deciding to lead even when the music stops
June 1, 2022 | by Susan Schramm
The music plays and you dutifully follow others around the circle of chairs, alert and listening for what might happen....
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A positively challenging balancing act
May 15, 2022 | by Susan Schramm
When my son was six years old, he came home from school visibly upset. He had misunderstood the instructions for...
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Three ways leaders can avoid the analytics trap
May 5, 2022 | by Susan Schramm
Has this ever happened to you? You’re making a purchase decision online but you’re uncertain which product to choose. You search...
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Three ways to avoid driving your strategy in the dark
May 1, 2022 | by Susan Schramm
When I was in high school, I asked my mom to look over a paper I’d written the night before...
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“It’s not that we’re smart. We’re just sane.”
April 30, 2022 | by Susan Schramm
Warren Edward Buffett and Charlie Munger shared today how they navigate wild rides and uncertainty. As they adapt, they focus on...
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Let’s face it: Your new strategy is made of GUESSES.
April 24, 2022 | by Susan Schramm
Exiting college, people told me I needed a good strategy: a strategy for networking, for my career, for investments. Despite...
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Are you contagious and don’t know it?
April 15, 2022 | by Susan Schramm
For more than two years we’ve heard this phrase related to COVID-19/Delta/Omicron. But if you are driving a high-stakes strategy, you...
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When your strategy demands a new starring role
April 6, 2022 | by Susan Schramm
I have a friend who found herself responsible for driving a big strategic initiative. She had good ideas, and people were...
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High-stakes strategies, “spirited” debate, and the IKEA Effect
March 31, 2022 | by Susan Schramm
I once had a boss that both inspired and frustrated me. He had great vision and deftly steered our organization’s...
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Feeling like you’re in “ready position” for your new strategy?
March 15, 2022 | by Susan Schramm
My ears perked up at McDonald’s when I overheard two (very tall) students in line ahead of me: “Hey, are you...
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Scene Opens: Speed your strategy by ensuring all voices are heard
March 1, 2022 | by Susan Schramm
I once took a job that required that I move to California, along with my husband and kids. There were...
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Is the way you lead your strategy causing commitment phobia?
February 14, 2022 | by Susan Schramm
Is the way you’re leading your strategy causing “commitment phobia”?This Valentine’s Day, I’m pondering the challenge of leading a new...
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People often ask me what “go-to-market” means…
February 1, 2022 | by Susan Schramm
After decades of working in this space, here’s my definition: Go-to-Market = “Aligning ALL your resources (internal AND external) to...
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Which do you plan in: Pencil or Ink?
January 13, 2022 | by Susan Schramm
Through the pandemic, I started planning in pencil – both literally and as a mindset. Have you? I find myself: ...
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Are you humble enough to be resilient?
December 15, 2021 | by Susan Schramm
From resilient businesses to resilient supply chains to resilient cities to resilient families, RESILIENCE seemed to be the big word...
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Feeling “the risk of missing out”? Answer these two questions
July 15, 2021 | by Susan Schramm
Are you noticing this too? With vaccine numbers up, people able to congregate, and summer activities and events unfolding, everyone’s...
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“Is there a risk we could lose?”
April 15, 2021 | by Susan Schramm
I still can’t get that moment – or the coach’s comment — out of my mind. Even if you are...
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Is that an option?
March 5, 2021 | by Susan Schramm
Has the word “option” been on your radar lately? It has been for me. The GameStop kerfuffle saw short-sellers...
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“In case of sudden turbulence…”
February 5, 2021 | by Susan Schramm
How long has it been since you were on a plane? At one point I felt more at home at...
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Are you planning in pencil?
January 5, 2021 | by Susan Schramm
If there is one thing I learned in 2020, it was to appreciate pencils. Last January, I wrote my plans...
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Are you leading with “What If”?
December 5, 2020 | by Susan Schramm
Do you remember that Hewlett Packard ad campaign, “What If?” It showed people — walking their dog on a beach,...
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Taking the Risk: Diversity of Thinking
November 5, 2020 | by Susan Schramm
During a long plane ride home from a global tech conference, I was reflecting on diversity — and frustrated. Now,...
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5 Ways to De-Risk Your Next Big Virtual (or Hybrid) Event
September 5, 2020 | by Susan Schramm
The world suddenly shifted. Your big meeting or event that was always face-to-face (conference /trade show /fundraiser /etc.) now has...
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Your Business Model Steers Your New Normal
August 5, 2020 | by Susan Schramm
The word “crisis” comes from the Ancient Greek krísis, “a decision, or choice.” And though few of us would ever choose the uncertainty that...
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Ambulances and Helicopters: Leaders and Boards in a Crisis
July 5, 2020 | by Susan Schramm
The siren wails as the ambulance steers left then right to navigate the complexity of heavy traffic at rush hour....
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Nonprofit Boards Adding Value During A Crisis
May 5, 2020 | by Susan Schramm
How are you personally adding value during this crisis? For most leaders, the shock stage is starting to subside, and “normal for...
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3 Questions to Always Ask about the “People Side” of Tech
January 5, 2020 | by Susan Schramm
Pulses quicken as headlines roll in: Robotics, drones, self-driving cars, digital health, e-sports, home automation, immersive media, blow-your-mind-fast 5G! At CES in...
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Robots Need Humans Who Care
February 5, 2019 | by Susan Schramm
The voice-activated IoT-enabled AI-analyzed robot-clad cloud-delivered possibilities at CES, the “world’s largest tech show,” did not disappoint. But I went to...
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What skills will we need to make all this tech stuff work?
January 11, 2019 | by Susan Schramm
As the curtain closed on the Consumer Electronics Show in Las Vegas, the story was clear: “Whatever the question, tech...
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Managing the Risk of the People Side of Tech: Three Questions
December 5, 2018 | by Susan Schramm
Pulses quicken as headlines roll in: Robotics, drones, self-driving cars, digital health, e-sports, home automation, immersive media, blow-your-mind-fast 5G! At...
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Smart Campus: Building Blocks for Smart Cities?
September 5, 2018 | by Anthony La Rocca
When my son was four he was a Lego fanatic. Architect, general contractor and construction crew all at once, he would...
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