Go To Market Impact

NEW BOOK:

FAST TRACK YOUR BIG IDEA!

Navigate Risk • Move People to Action
Avoid Your Strategy Going Off Course

Get It Before Your Strategy Gets Derailed!

Corporation

How a Unified Direction Changed the Game for a Growing Portfolio

The idea was straightforward: acquire strategically, stay lean, and let innovation drive growth. But as the portfolio grew, so did the confusion.

Read more
Startup

Building Strategic Confidence Through Alignment

When investors met the broader leadership team—across sales, R&D, finance, and operations—each person spoke from a different lens. Not contradictions. Just fractures. And in a high-trust environment, fractures feel like risk.

Read more
Nonprofit

From Stalled to Fundable

As a nonprofit dedicated to developing tomorrow’s workforce, it had a strong mission: to partner with large institutions while leveraging the talents of smaller communities.

Read more
Founder

How a Founder Scaled Without Getting Stuck in the Middle

Messaging that opened doors helped the company gain traction in an unfamiliar market—without wasting time on outreach that didn’t land.

Read more
Visionary

How a Solo Founder Turned Vision Into Traction

He wasn’t just imagining a program. He was visualizing rooms filled with students asking great questions, making wiser choices, and stepping into adulthood ready to lead. And he believed that if others could just see what he saw, they’d want in. But building something real required more than a vision. It required traction. And at that point, things weren’t moving.

Read more
“Helped our team get aligned on our strategy while still running the business”
Go to Market Impact’s services helped our team learn new concepts and see our business in a new way, We were able to quickly align and focus our efforts on how to apply these insights in our day-to-day work. Your unique approach enabled our 100% virtual team to step back and reconfirm our strategy while continuing to run our business and serve clients.
“Took us from 0 to 60 mph in weeks!”
When we were striving to ensure our board and staff were aligned to execute the next phase of our growth, Susan Schramm helped us de-risk our strategy, clarify our positioning and build a common message framework that we were able to immediately leverage. She took us from 0 to 60 mph in weeks!
“Helped us step back and see things more strategically”
Susan Schramm helped us to step back and see the myriad of things we’re doing more strategically. She helped us listen and synthesize the many diverse perspectives, and implement practical next steps we could execute for our members and for public safety.
"Helped us quickly create shared language our team uses every day"
Your step-by-step approach provided our team new insights and clarity about our business. The Strategic Message Framework helped us quickly create shared language that we now use everyday more consistently in marketing and with prospective clients.
“Inspired everyone to take action”
Susan Schramm inspired everyone when she keynoted at the Internet Librarian conference. She reminded everyone why we do what we do, and the impact we can have in smart cities. We all felt motivated to take action!
Helped us look down the road and plan for growth
The De-Risk System for Impact program provided us practical, applicable tools to help our staff and our board look down the road and plan for significant growth. The process takes the emotion out of planning in a changing environment. It helped us frame our direction and more clearly see the challenges and opportunities.I was even able to use this process with our clients to help them build strategic plans for their businesses and a have a clearer vision of the value they can bring their own customers.

We work with organizations making an impact.

You went above and beyond
Susan supported us to implement improved ways to engage new partners. She went above and beyond to make sure that she met our requirements. Susan is enthusiastic in her efforts to address the unique needs of her clients.
“Helped us systematically think through our approach”
Our organization accelerates innovation by bringing together military, industry and university leaders. Susan Schramm helped us systematically think through our approach end-to-end , and define pragmatic ways to bring new programs to market.
"A methodology we continue to leverage"
Your De-Risk System for Impact program revealed meaningful new insights about how to view and engage key stakeholders aligned with our mission. The program provided a methodology we can continue to leverage. In fact, I’ve referred to some of the lessons learned in this program to help deal with new risks associated with pandemic none of us could have ever anticipated.
“A high tech go-to-market Sherpa”
I had great fun today as you dove into SaraniaSat’s mission to leverage geospatial data to mitigate risks for agriculture. I was very happy that you got what we are trying to accomplish right away. Susan, thank you very much for your sage and practical advice as we identified the risks of go to market. Your “Hi-Tech Sherpa” moniker is well deserved!
"Balances thought provoking insights with practical application"
Susan is an engaging speaker that balances thought-provoking insights with ideas for practical application and next steps. She takes theoretical concepts and synthesizes them in a way that makes them practically applicable. Our students always give Susan high marks for relevance…and for fun!
“Great pointers for beginners as well as advanced audiences”
I enjoyed your scientific approach to business modeling in your workshop and the use of the Business Model Canvas. I was happy to see that one of the strategies you recommend is to provide continuous communication — something we strive to do as we support our network of “smart communities”. You included some great pointers for the beginner as well as more advanced audiences.