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FAST TRACK YOUR BIG IDEA!
Navigate Risk, Move People to Action, and Avoid Your Strategy Going Off Course
A no-nonsense guide with practical tools you can apply immediately
Turn your bold vision into measurable impact—faster.
Nearly 70% of strategies fail. Yours doesn’t have to.
Leaders Are Excited About Fast Track Your Big Idea!
Susan Schramm’s book helps leaders develop an effective strategy to get an idea off the ground. But it also guides them to prepare for the risks and potential hurdles they’ll face during implementation. Invaluable advice for bringing your idea to life.
JEFF GRUBB
Investment Banker,
Management Consultant,
Trustee,
MJ Murdock Charitable Trust
Susan Schramm peels back the onion…and breaks it down so anyone can make a Big Idea happen. Follow her system and your Big Idea just might become ‘The Next Big Thing’.
ANDY CUNNINGHAM
Silicon Valley Brand Positioning Expert, Founder and CEO,
The Cunningham Collective,
Author, Get to Aha! Discover Your
Positioning DNA and Dominate Your Competition
Everyone has ideas– but everyone has also seen terrific ideas that went nowhere. If you want to avoid that trap and really make things happen in your organization, this book will be a lively and powerful guide. Full of stories and examples, it is an interactive how-to manual for turning creative ideas into meaningful results in today’s unpredictable environment.
ALAN INY
Partner & Director,
Boston Consulting Group,
Co-Author, Thinking in New Boxes:
A New Paradigm for
Business Creativity
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Instant digital delivery and bonus resources
7 out of 10 of strategic initiatives
fail to meet their original objectives.
Yet some leaders consistently
defy these odds.
WHY?
Because they’ve discovered
how to proactively address risks
and align people to move
to action—together.
When Bold Strategies Fall Flat
Your vision is compelling.
Your strategy addresses real needs and opportunities.
Yet somehow, you’re not moving fast enough!
What if the Problem isn’t your Plan but the People?
You’ll Love This Book If You’re…
- Leading a new strategy or high-stakes initiative
- Committed to turning big ideas into measurable results
- Frustrated with not making enough progress
- Urgent to move people to action despite uncertainty
Your Strategic Breakthrough Starts Here
Whether you’re launching a new strategy or stepping into a new strategic role, Fast Track Your Big Idea! provides the research-backed framework for achieving results while building upon your values, without succumbing to execution fatigue.
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COPY TODAY
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What Leaders are Saying about Fast Track Your Big Idea!
It’s one thing to come up with a
world-changing idea—and quite
another to execute it…
an ideal how-to manual for
everyone who’s dared to
imagine a better way
of doing things.
LESLIE SHANNON
Author, Interconnected Realities:
How the Metaverse Will Transform
Our Relationship with Technology Forever, Former Head of Trend & Innovation Scouting, Nokia
Too often, people shy away from
openly discussing risk.
Susan Schramm offers practical
ways to de-risk your strategy that are
easily understood regardless of your
organization’s size, background, or
culture. Don’t miss this.
PATRICE TSAGUE
Entrepreneur and Chief Servant
Officer, Nehemiah Entrepreneurship
Community
This isn’t just
another business book
—it’s a powerful call to leaders
to build on a foundation
of shared purpose.
PAM WOLF
Entrepreneur,
Co-Author, Identity and Destiny:
7 Steps to a Purpose-Filled Life
ABOUT SUSAN SCHRAMM
Susan Schramm is on a mission to help people turn big ideas
into reality. Whether in a boardroom or a coffee shop, Susan
finds joy in equipping and encouraging leaders to overcome
the hidden obstacles that derail strategic momentum.
After decades of launching new products, programs, partnerships, and companies for Fortune 500s, startups, and
nonprofits, Susan founded Go to Market Impact.
Her mission: to help leaders get results
for high-stakes strategies—faster.
Susan developed the DE-RISK SYSTEM FOR IMPACT®
after seeing too many great strategies fail because leaders
underestimated the people side of risk.
She brings energy, experience, and practical insights that
inspire a fresh perspective.
A Proven Approach That Actually Works
FAST TRACK YOUR BIG IDEA!
busts the myth that leaders have to choose between speed and lasting results. When you address risk early, you gain both.
Drawing from decades of experience and research, Susan
Schramm reveals exactly what successful leaders do differently to keep their strategies on track—and what to avoid so you don’t
waste time, energy, or trust.
At its core, Fast Track Your Big Idea! helps you stop reacting to
setbacks and start building momentum with the
ACCELERATION ADVANTAGE™
A clear, step-by-step system that turns your vision for impact into tangible results through four key factors:
THE ACCELERATION ADVANTAGE™
1. Navigate Risk: Use the DE-RISK SYSTEM FOR IMPACT® to assess assumptions, reduce uncertainty, and prevent costly missteps.
2. Align People: Replace confusion and resistance with clarity, ownership, and energy to take action.
3. Communicate Strategically: Inspire action by transforming complex strategies into clear compelling messages your team can consistently share.
4. Adapt Continuously: Build organizational flexibility and resilience that becomes a competitive advantage.
The ACCELERATION ADVANTAGETM
Go to Market Impact
What Sets Fast Track Your Big Idea! Apart
Unlike traditional business books that have abstract frameworks,
Fast Track Your Big Idea! is a no-nonsense guide specifically designed to help you get results
ZERO FLUFF
Straight talk about
what works and
what doesn’t
BATTLE-TESTED
Successfully used
with Fortune 500 and
mission-focused
organizations
of all sizes
SYSTEMATIC
A step-by-step guide that
removes the guesswork,
whether you’re just
starting out or
scaling up
APPLY IMMEDIATELY
Specific ideas you can
apply today,
whether you lead
a large organization
or a small team
People Are Talking About Fast Track Your Big Idea!
I’ve seen firsthand that risk, when properly understood and managed, becomes a catalyst. Susan Schramm provides clear, practical steps to de-risk initiatives and turn big ideas into achievable goals. This book is a game-changer, not only for leaders but for the entire organization.
BRIAN FONTES
Strategic Advisor
and Former CEO, NENA,
The 911 Association
A riveting read! Susan Schramm delivers valuable tools to drive success at every level. An essential resource for achieving results in a dynamic environment.
DEEPTI ARORA
Strategic Advisor,
Former Chief Quality Officer, Nokia,
Chair Emeritus,
Telecommunications
Industry Association
This book provides more than conceptual advice…it delivers a clear framework you can follow, along with practical tools you can apply immediately…a perfect companion for business, nonprofit, and church leaders who are striving to move forward faster
JONATHAN ANKNEY
Founder And CEO,
Small Business CFO
Author, Freedom To Serve
ACCELERATION ADVANTAGE™ Framework:
- Four often-missed factors that help you avoid common mistakes and keep your strategy moving forward
- A System for Navigating Risk: An easy-to-apply system to help you spot risks early, especially the people side of risk that is frequently underestimated
- Practical, Ready to Use Tools: Every chapter includes templates, checklists, and exercises you can use immediately, with bonus resources you can download for FREE
- Proven Results: Methods that work for leaders in organizations of any size and any industry
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Praise for Fast Track Your Big Idea!
A master class packed with practical tools readers can use immediately. Susan Schramm’s contagious passion…makes the process feel like a joy ride.
CHANTAL BOECKMAN
Strategic Communications Leader,
Head Of Global Digital Marketing,
Amadeus It Group
If you are committed to achieving big results while staying true to your faith and principles, you need to get, read and implement this book.
ANA MARIA LOWRY
Supply Chain Expert,
President & CEO,
A&P International, Author,
Cross-Cultural: A New Thirst for
Diversity Engagement
Even if your idea is a small seed of something that can be bigger —this book is useful.
TOM RUCH
Fortune 500 Tech Executive,
Founder, School Ministry 757
Transform your strategy. Transform your organization. Transform your impact.
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Instant digital delivery and bonus resources