We start by understanding your unique situation, and prescriptively recommending approaches that will have the greatest impact for your organization. We leverage the Changemakers' De-Risk System for Impact ℠ to help you avoid the most common mistakes when launching new strategies.
All services can be delivered virtually or in person.
Ten percent of all gross revenues of Go to Market Impact LLC are invested in organizations that build up purpose-driven leaders.
Whether you're introducing a new strategy, new offerings, going after a new market, or creating a new company --
our proven methodologies, tools and insights can help you mitigate your risk and accelerate your impact. Leveraging a proven process that starts with your customer, we help you rigorously connect the dots between strategy and execution.
With a step-by-step framework, we help you establish a clear and differentiated position in the marketplace. Your positioning is the foundation for building trust with your employees and partners as well as with investors, supporters and those you serve.
We can then work with you to bring your positioning to life by helping you connect activities, roles and communication internally and externally to ensure you can deliver. Building a marketing strategy based upon a relevant and credible strategic position ensures faster market momentum.
Driving impact in the world is a team sport. Without ensuring people are prepared and motivated to take action, your new initiative can get stalled.
The most powerful tool you have
to accelerate results is a clear message that moves the right people to take action.
We start by a thorough assessment of your stakeholders and ask: Who needs to take action with this new strategy? What's the implications if they don't? What do they need to undersatnd, believe, know to be motivated to take the right action?
From there, we can support you to build a message framework that can then be leveraged into your communications, marketing public relations plans, front line enablement, as well as conversations with employees, partners, clients, funders, members and supporters.
We can also help you arm your leaders and front line to confidently communicate your direction and create a call to action that is aligned and authentic.
For your new strategy or initiative to achieve your mission, your must anticipate the impact of risks from two angles:
We help you systematically do both.
Evaluating risks associated with each element of your business model allows you to look at the risks - and opportunities - -holistically. It also helps create a common vocabulary for cross-functional teams.
Anticipating your audience's experience once the new strategy is implemented will help you identify the potential "potholes" down the road, and any gaps or opportunities to address them up front.
This systematic approach ensures you arm your front line with the information and tools and skills they need to overome challenges, and be prepared for risks and opportunities that may come your way.
“Building a visionary organization requires one percent vision and 99 percent alignment.” Collins and Porras,
Built to Last
Even great strategies can fail when conceived in the corner office and disconnected from the rest of the organization.
We work with you and your management team to uncover areas where you may not be aligned, and evaluate the risks and implications on your outcomes.
We then help you build and implement a plan to ensure your entire organization - as well as your partners -understand the strategy and their roles in in it.
Our De-Risk System Management and Stewardship Support helps you regularly review risks, and proactively prepare and sustain your alignment so your team can execute in unison.
Whether you are a CEO or Executive Director, a GM, board member, investor or donor, you want to see a path to impact.
However, the risks of go-to-market for new strategies and initiatives are often poorly managed. This can be come especially tricky when success relies on different organizations coming together to execute.
Inconsistent assumptions and vocabulary, lack of clarity or even lack of trust, can all lead to costly confusion, delays, and missed revenue targets. It can also result in frustration and disappointment for everyone involved.
Our Changemakers' De-Risk System for Impact ℠ for Partnerships, Mergers and Acquisitons helps you to joinly identify the critical success factors for
your new initiative, and keeps them front and center. Our risk mitigation review process monitors current and new risks, and positions your team to be aligned to execute and able to make early course corrections.
The result is transparency and trust building for successful execution, improved return on investment, and ethical and sustainable solutions for your employees, partners and the community you serve.
To spur thinking and move people to action, you may want to have a professional speaker or moderator be part of your next event.
Our founder, Susan Schramm, serves as a keynote speaker or moderator for many industry and leadership development venues. On a select basis, Susan also speaks on a pro-bono basis for educational and community programs.
If you are interested in having Susan Schramm speak or moderate an event for your organization, contact
We formed this company to help
purpose-driven leaders create greater impact as they work to strengthen communities
and save lives.
We are committed to supporting the professional development of these leaders to tackle some of the world's toughest challenges.
Ten percent of all gross revenues of Go to Market Impact LLC are invested in
organizations that build up purpose-driven leaders.
Some of the organizations we have invested in include:
The Nehemiah Project
Friends of 9-1-1 Scholarship Foundation
Institute of Faith Work and Economics
We Raise Foundation
If you are building up leaders to make a difference in this world, and interested in applying for angel investment in your organization, contact
On a select basis,
we provide 1:1 coaching and mentoring for purpose-driven leaders who are seeking to make a greater impactand develop more effective go-to-market strategies
for their organizations ----
or for their own careers.
To explore 1 :1 coaching,