Whether you're introducing a new strategy, new offerings, going after a new market,
or creating a new company --
our proven methodologies, tools and insights can help you mitigate your go to market risk and accelerate your impact. Leveraging a proven process that starts with your customer, we help you rigorously connect the dots between strategy and execution.
And It all starts with strategic positioning:
Who are you? Why do you matter?
With a step-by-step framework, we help you establish a clear and differentiated position in the marketplace. Your positioning is the foundation for a brand promise that is believable to your employees as well as to your customers.
We can work with you to bring your positioning to life by helping you connect activities, roles and communication internally and externally to ensure you can deliver. Building a branding and marketing strategy based upon a relevant strategic position ensures faster market momentum.
The most powerful tool you have
to accelerate results is a clear differentiated message that moves people to action.
We start by building a message framework, which identifies your key messages and point of view and your target audiences. We identify the benefits of your audiences taking action,
which could be to learn more, attend an event, buy something, volunteer or donate.
This core message framework can be leveraged into employee communications, marketing and public relations, sales enablement, customer and investor conversations, and keynote speeches. We can also help you arm your leaders and your front line to confidently share this message and call to action in a way that is comfortable and believable.
This is strategic communications in action.
The fastest path to revenue is to give your customers exactly what they need at every step in order to make a decision to move forward.
Increasingly, more of the buying process is achieved on line, and "face-to-face" aspects of their journey are delivered by diverse teams across many geographies. The result is unfortunately many opportunities for customers to find themselves confused or frustrated.
We help you map your customer's experience as they go through the entire buying journey, whether their online experience or their interface with your team. Together, we identify any gaps or opportunities to
improve your customers' buying experience.
We can then arm your front line with the information and tools and skills they need to confidently guide your customers to action.
“Building a visionary company requires one percent vision and 99 percent alignment.” Collins and Porras, Built to Last
Even great strategies can fail when conceived in the corner office and disconnected from the rest of the organization. Our straightforward methodology ensures you have the foundational building blocks in place and aligned so that your strategy is sustainable.
We can then help you build and
implement a plan to ensure your entire organization - as well as your partners -understand the strategy and their roles in in it, so your team is able to execute in unison.
Whether you are a CEO, a General Manager, a member of the Board or an investor,
you want to see a path to ROI.
However, the risks of go-to-market for new initiatives are often poorly managed, and can lead to delays in customer acquisition,
revenue and profit. They may also have unintended implications for
employees and communities.
Our systematic go-to-market risk management process helps you define the critical success factors for your new initiative,
and keeps them front and center.
The risk mitigation review process monitors current and new risks, and positions you to make early course corrections.
The result is successful execution, improved return on investment, and ethical and sustainable solutions for your
employees and the community.
We start by understanding your unique situation, and identifying the biggest opportunities for near term impact.
Our offerings include assessments,
workshops and team sessions, speaker services and custom engagements. We also provide interim management services, effectively serving as an extended senior member of your management team to tackle tough projects while helping you
build your team's skills.
Go-to-Market Risk Assessments
Market Positioning Workshops
Message Development Workshops
Customer Experience Journey Mapping
Keynote Speaking, Panel Moderation
Board Orientation Sessions
Risk Mitigation Assessments for Partnerships