We start by understanding your unique situation, and identify specific areas that can have the greatest impact for your organization. We offer assessments, training, workshops, speaker services and custom consulting engagements.
Changemakers De-Risk System For Impact ™ is a process to help leaders of organizations with an important mission who are implementing a new strategy to
In times of change and disruption, leaders with a mission -- like you! -- may be dealing with a myriad of changes that impact your operations, funding, or your market position. You have to quickly come up with new strategies to adapt.
But even great strategies can fail if people are confused, skeptical or not aligned. A new strategy or initiative can create great excitement and momentum! But it can also create stress and anxiety, especially for the leaders who are accountable for results.
The De-Risk System helps you and your team step back and thinking strategically about your change in direction, to execute more effectively, and lead more confidently.
1. Taking intentional steps to systematically and objectively identify and manage risks in order to achieve a desired outcome or value - and enable you to lead more confidently!
e.g. "When Covid-19 impacted so many aspects of our organization and how we accomplished our mission, we accelerated our efforts to de-risk our strategy and align as a team to drive results. I can finally breathe."
HOW DE-RISKING WORKS
The Changemakers' De-Risk System for Impact ™ is based on six principals that serve as the foundation for evaluating and managing risks when an organization is taking a new direction in a dynamic environment.
The system provides simple and intuitive tools and frameworks for each principal. Best implemented as a team, you are able to objectively and systematically examine the key components of the changes you are making, evaluate where you may not be aligned or are missing answers, identify the biggest risks to your strategy, and define a practical way to manage the biggest risks over time.
Whether you're introducing a new strategy, new offerings, going after a new market, or creating a new company --
our proven methodologies, tools and insights can help you mitigate your go to market risk and accelerate your impact. Leveraging a proven process that starts with your customer, we help you rigorously connect the dots between strategy and execution.
Getting your strategic positioning right. Who are you? Why do you matter? Why are you relevant --now?
With a step-by-step framework, we help you establish a clear and differentiated position in the marketplace. Your positioning is the foundation for building trust with your employees and partners as well as to your customers, investors, and supporters.
We work with you to bring your positioning to life by helping you connect activities, roles and communication internally and externally to ensure you can deliver. Building a marketing strategy based upon a relevant and credible strategic position ensures faster market momentum.
The most powerful tool you have
to accelerate results is a clear differentiated message about your new direction that moves the right people to action.
We start by a thorough assessment of your stakeholders and ask: Who needs to take action with this new strategy? Why would they want to? Do they know how?
The next step is to build a message framework, which identifies your key messages and point of view , and customizes messages for your target audience. We identify the benefits of your audiences to take action, which could be to learn more, attend an event, buy something, volunteer or donate.
This framework can then be leveraged into your communications, marketing and public relations plans, sales and channel enablement, conversations with customers and funders, and keynote speeches.
We can also help you arm your leaders and your front line to confidently share this message and call to action in a way that is comfortable and believable.
For your new strategy or initiative to achieve your mission, your must anticipate risks and "what if's" from two angles
We help you systematically do both.
Evaluating your risks associated with each element of your business model allows you to look at the risks - and opportunities - -holistically. It also helps create a common vocabulary for cross-funtional teams.
Anticipating your customer's experience as they go through the entire buying journey, whether their online experience or their face -to-face interface with your team, helps you identify the potential "potholes" in the journey, and any gaps or opportunities to improve your customers' experience. This systematic approach ensures you arm your front line with the information and tools and skills they need to overome the challenges, and be prepared for "What if's" that may come your way.
“Building a visionary organization requires one percent vision and 99 percent alignment.” Collins and Porras,
Built to Last
Even great strategies can fail when conceived in the corner office and disconnected from the rest of the organization.
We work with you and your management team to uncover areas you may not be aligned, and evaluate the implications.
We then help you build and implement a plan to ensure your entire organization - as well as your partners -understand the strategy and their roles in in it.
Our methodology ensures you have the foundational building blocks in place so that your strategy is sustainable, and that
your team is able to execute in unison.
Whether you are a CEO or Executive Director, a GM, board member or an investor or donor, you want to see a path to impact.
However, the risks of go-to-market for new strategies and initiatives are often poorly managed. This can be come especially tricky when success relies on different organizations coming together to execute.
Inconsistent assumptions and vocabulary, lack of clarity or even lack of trust, can all lead to costly confusion, delays, and missed revenue targets. It can also result in frustration and disappointment for everyone involved.
Our Changemakers' De-Risk System for Impact™ for Partnerships, Joint Ventures and M&A helps you to joinly identify the critical success factors for
your new initiative, and keeps them front and center. Our risk mitigation review process monitors current and new risks, and positions your team to be aligned to execute and able to make early course corrections.
The result is transparency and trust building for successful execution, improved return on investment, and ethical and sustainable solutions for your employees, partners and the community you serve.
We formed this company to help
purpose-driven leaders create greater impact as they work to strengthen communities
and save lives.
We are committed to supporting the professional development of these leaders to tackle some of the world's toughest challenges.
Ten percent of all gross revenues of Go to Market Impact LLC are invested in
organizations that build up purpose-driven leaders.
Some of the organizations we have invested in include:
The Nehemiah Project
Friends of 9-1-1 Scholarship Foundation
Institute of Faith Work and Economics
We Raise Foundation
If you are building up leaders to make a difference in this world, and interested in applying for angel investment in your organization, contact
To spur thinking and move people to action, you may want to have a professional speaker or moderator be part of your next event.
Our founder, Susan Schramm, serves as a keynote speaker or moderator for many industry and leadership development venues. On a select basis, Susan also speaks on a pro-bono basis for educational and community programs.
If you are interested in having Susan Schramm speak or moderate an event for your organization, contact
On a select basis,
we provide 1:1 coaching and mentoring for purpose-driven leaders who are seeking to make a greater impactand develop more effective go-to-market strategies
for their organizations ----
or for their own careers.
To explore 1 :1 coaching,