Who are you? Why does your organization matter? Why should I choose you? Defining your position is fundamental.
Whether you're introducing new offerings, going after a new segment, merging or spinning out -- our methodology can help you build a step-by-step framework to establish a clear and differentiated strategic positioning in the marketplace. Building on that foundation, we can help your marketing team bring it to life as part of a brand that is credible and recognized. go-to-market services consulting
The most powerful tool you have
to accelerate results is a clear compelling message about your direction
that moves people to action.
We start by building a message framework, then help you arm your leaders as well as the your front line with a differentiated message and compelling call to action.
This core message can then be leveraged into employee communications, customer and investor conversations, keynote speeches, marketing and public relations.
This is strategic communications in action.
The fastest path to revenue is to give your customers what they need in order to make a decision and move forward.
We help you map your customer's experience as they go through the buying journey, whether that is their online experience or their interface with your team. We identify any gaps, then arm your front line with the information and tools
they require to confidently guide your customers to action.
“Building a visionary company requires one percent vision and 99 percent alignment.” Collins and Porras, Built to Last
Even great strategies can fail when conceived in the corner office and disconnected from the rest of the organization. Our straightforward methodology ensures you have the foundational building blocks in place and aligned so that your strategy is sustainable.
We can then help you build and
implement a communication plan to ensure your entire organization understands the strategy and their roles in in it, so that your
team executes in unison.
Whether you are a CEO, a General Manager or a Private Equity firm, you want to see a path to ROI. However, the risks of go-to-market are often poorly managed, and can lead to delays in customer acquisition, revenue and profits.
Our systematic go-to-market risk management process helps you define the critical success factors and keeps them front and center. The risk mitigation review process monitors current and new risks, and positions you to make early course corrections. The result is successful execution and improved
return on investment.
We start by understanding your unique situation, and identifying the biggest opportunities for near term impact.
Our offerings include assesments,
workshops and team sessions, speaker services and custom engagements. We also provide interim management services, effectively serving as an extended senior member of your management team to tackle tough projects while helping you
build your team's skills.
Services might include: