A unique intensive program for leaders of non-profits and associations to help you navigate today's risks, align supporters, attract funding, and get stronger results in times of change
*Special COVID-19 RECOVERY TEAM DISCOUNT
Special Program for Board Members
Virtual Workshops Kick Off on Wednesday , July 22nd
o A leader or board member of an organization with an important mission?
o Reeling with changes to schedules, operations, uncertain funding plans?
o Challenged to plan '20/'21 and think strategically with many unknowns?
o Stressed (and exhausted) as you lead others thru so much uncertainty?
A program that helps you:
o Systematically identify the biggest risks you now face, and apply a proven approach to build a plan to address them
o Learn ways to help your key stakeholders be comfortable with taking a new direction in today's changing environment
o Be ready for difficult questions from members, donors, and sponsors
o Learn ways to lead a more resilient organization despite uncertainty
This program was designed specifically to help leaders of non-profits and associations responsible for driving '20/21 results during these uncertain times .
A three-phase program to challenge your thinking and help you achieve your mission.
A time-efficient way for you to identify potential problems in your strategies for 2020/ 2021 - and put a plan in place to de-risk them early.
Hi, I’m Susan Schramm. I help changemakers get traction faster and accelerate results. I spent most of my career in the technology industry taking big ideas to market -- new programs, new products, new services and even new companies. It involved a lot of geeky talk and acronyms.
My frustration was how often these global organizations fell in love with the WHAT (their wonderful new solution) but did NOT focus enough on the WHO, the PEOPLE who need to understand and take action for new initiatives to be successful.
The business consequences can be ugly: costly delays, missed revenue commitments, programs canceled. And the people costs are high as well: employees unprepared and stressed out, leaders frustrated, careers negatively impacted, the organization embarrassed, and customers confused and losing trust.
In my work with mission-led organizations - whether as a board member or volunteer, as an executive on staff or as a consultant -- I meet many inpiring leaders very committed to their MISSION. They lead associations, non-profits, municipalities, faith-based communities, and for-profit companies with a strong mission to improve the world around them.
Yet, I find mission-led leaders, too, can underestimate the needs of the PEOPLE involved with a new initiative . The result is that initiatives get stuck, commitments missed, people get frustrated, and the credibility of the organization can be hurt.
This is especially true for established organizations dealing with a changing environment. History shows that mission-led organizations who do NOT adapt are taking a risk as well : Funding can dry up, mission impact can get delayed, and good people who were committed to the mission end up abandoning ship at a critical time.
Go to Market Impact LLC Founder
The keys to getting traction when you change directions and introduce a new strategy or new initiative are not magic! But when they are applied systematically, they work. People know what you’re trying to achieve and how it aligns with your mission. People know what to do and take action. People are not fearful. Expectations are aligned. Individuals and communities are better served. Outcomes are achieved.Organizations become resilient.
One day it hit me:
What if we can help leaders of mission-led organizations consistently avoid the most common mistakes when introducing new strategies and initiatives, and be able to more confidently lead?
Couldn’t we accelerate the impact of these organizations and change the world for the better -– faster? That’s why I launched my firm, Go to Market Impact LLC.
And after doing research and listening to my clients this year during such an unprecedented disruption, I developed this unique program to help leaders and boards of mission-led organizations like yours quickly de-risk and prepare for a stronger '20/21 despite so much uncertainty. Your mission is too important to get derailed.
6 hours of interactive virtual training over three sessions, in a small group setting
led by an experienced go-to-market expert to help you gain new insights into de-risking your strategy
Hands-on assignments that enable you to apply your learnings directly to your own organization's challenges
Practical resources you can use immediately and share with your team to :
1) Position for maximum impact
2) Communicate to help people take action
3) Anticipate and plan for future risks
Interact and learn with like-minded leaders without having to incur the cost of travel
Challenge your thinking and try out new approaches in an encouraging fun
An individualized consultation from an experienced go-to-market expert to prescriptively help you optimize your game plan for '20/21
The program is offered to nonprofit and association leaders for $997 per attendee, versus $2997 for the full program. For less cost than one business trip, you will be able to de-risk your strategy and be prepared to drive outcomes that directly impact your organization's results.
Taking the program along with your team can accelerate your ability to execute your game plan. Enroll three or more people and get the Special COVID-19 RECOVERY discounted rate of $697 per person ( 30% off). Custom programs are available for groups of 8 or more.
Engaging your Board will accelerate alignment. A special program enables Board Members to participate in the orientation call, receive the De-Risk Toolkit Overview, and participate in a special Executive Readout session after the program -- for only $250 per board member.
This intensive program was specifically designed to help leaders of nonprofits and associations de-risk their '20/21 plans and
get in a position for a stronger recovery.
Investment in this program will provide tools and consulting to help you be positioned to improve outcomes:
· Retain and grow membership and engagement
· Increase donations and sponsorships
· Avoid unnecessary costs and wasted time
· Align your extended team to execute to improve your "outcome per teammate,” which can result in double-digit ROI for your organization.
· Achieve "personal ROI" by investing in yourself and your team to develop professionally.
So that’s how this works. It's a unique three-phase program that takes place over a few weeks to help you to de-risk '20/'21. You walk out with a game plan you are more confident in and better prepared to lead others in these uncertain times.
The next program starts July 22, 2020 and the cost is $997 (with a special COVID-19 RECOVERY DISCOUNT of 30% for teams of 3 or more). There's an option for Board Members to participate as well.
Seats are limited. Join us!
A straightforward methodology to anticipate risks down the road and be able to build a plan to address them
The 5 Top Mistakes organizations make when trying to get adoption for a new direction and unique challenges of mission-led organizations when making a change – and how successful leaders have overcome them
Two crucial questions you must be able to address from donors, sponsors, members and volunteers for them to invest their funds and time in your organization in these uncertain times
A proven process to communicate to help people take action in a new direction -- whether it is your staff, board, members, donors and sponsors, partners and suppliers, volunteers or those you serve
"The De-Risk program provided practical, applicable tools to help our organization look down the road. The process takes the emotion out of planning in a changing environment. It helped us frame our direction and more clearly see the challenges and opportunities.I was even able to use this process with our clients to help them build strategic plans and a clearer vision of the value they can bring their own customers."
Regional Director for North America
Nehemiah Project International Ministries
“The De-Risk program revealed meaningful new insights about how to view and engage key stakeholders aligned with our mission to help advance students in cybersecurity careers. The program provided a methodology we can continue to leverage. In fact, I’ve referred to some of the lessons learned in this program to help deal with new risks associated with a pandemic none of us could have ever anticipated.”"
Director Strategic Partnerships
National Cyber League
We want you to be successful!
If you attend the sessions, actively engage, and complete the assignments, you will walk out of this program with information to help you de-risk your '20/21 plans and address the most common risks when introducing new strategies or plans. You will also have a set of proven tools you can with your organization or use personally in your future career.
If after completing the program you are not satisfied that you’ve learned how to de-risk your new direction for '20/21, we will work with you 1:1 to get you on track and make sure you've learned the process - free of charge.
Is this a business course? Is it consulting?
Both. This unique three-phase program is designed to help you systematically identify risks of your '20/21 strategy or new initiative, and help you use proven approaches to manage those risks and accelerate results.
The program is outcome-focused and leverages a variety of frameworks and tools that have been effective for non-profit and for-profit organizations to accelerate results --- especially when there is a large ecosystem involved with a myriad of stakeholders who need to take a new direction. The concepts are based in strategy, product management, sales and marketing, communications, change management, organizational behavior and brain science.
Who should attend? Should I take this with my team?
· Leaders with ownership for driving results. Titles may vary but accountability for bottom-line results and measurable outcomes in '20/'21 is the key.
· Leadership Teams who take the program together can significantly accelerate your ability to execute.
NOTE: A Special "Covid-19 Recovery Team Discount" enables teams of 3 or more to receive a 30% discount. Customized programs can be designed for teams of 8 or morethat incorporate your organization's unique content.
· Board Members committed to actively supporting the leadership team to take a new direction in '20/21. A special option allows you to participate in key elements of the program. This can help to accelerate alignment between the leadership team and the board, and get an even stronger start.
· Business Leaders can benefit from the De-Risk program as well! Customized programs are available for mission-focused businesses. Let’s talk about your specific situation.
Is this program appropriate if we’re still in the middle of defining our new strategy?
The earlier you identify the critical elements and the risks -- and a plan to address them -- the stronger your plan will be. The opportunity to participate with leaders of other organizations who may be further down the road can provide instructive insights.
How can I use this program to prepare for our annual strategy offfsite and budget planning process?
The tools and best practices you will be introduced to, along with the assignments you will complete, will provide you with important building blocks that become INPUT for your regular planning processes. Some of tools you might want to use in your offsite!
The insights and tools can also be used in your fundraising plans, planning your marketing communications and social media, partner and channel management, organizational design, internal communications, and even in supplier management. You will have identified risks in your current plans and ways to mitigate that risk. You may also flag some gaps in your strategy that need more work to ensure a successful outcome.
We've launched our new plans, but we still aren't aligned as a team.
De-risking is never done. One of the fastest ways to get back on track is to systematically evaluate the key risks and create a plan to address them. Simply applying these tools and openly discussing your plan to address risks can help align your team -- and build the confidence of your stakeholders. This is an accelerated way to build a corrective plan while also gaining some ‘outside in” perspective from industry experts.
I can’t attend one of the workshops. What if I fall behind?
Each of the virtual workshops is recorded, so you always have the opportunity to go back and listen to the content, and catch up with the assignment for the next week. Even people who attend every sesssion can use these recordings to go back and review the concepts covered at any time.
How much time is required?
An engaged participant will invest about 12-15 hours to be able to apply the content of the program and get the benefit. There is an 30 minute orientation call once you register, three online workshops each lasting about 2 hours, and there's a 90- minute 1:1 consultation at the end of the program to help you proritize for impact.
However, the true value of this course comes from time you invest thinking through and applying the concepts we discuss. The pre-assignment and homework assignments after each workshop are targeted to take approximately one hour each. Phase 2 and Phase 3 are all about your building your own game plan. Enthusiastic participants will want to dive into optional readings and videos, tap support for questions as they do their assignments, and involve colleagues and board members to get input and feedback and align to go forward.
Questions about how to De-Risk Your Initiative?
Today's uncertain environment requires bold leadership. It demands a well thought out plan that aligns people to execute. It can be rewarding – but challenging! This unique program provides you a practical, time-efficient way to step back and be strategic, systematically apply proven principles, and more confidently lead the rest of 2020 and into 2021. It also is an investment in yourself. I look forward to working with you!
Founder, Go to Market Impact LLC
P.S. I realize that this is a big decision. But I want you to ask yourself: If you don’t do this , what else are you doing to reduce risks in these uncertain times? Your mission is too important and the time and energy you are putting into it is too great to not have done everything you can to make it successful. I hope to hear from you soon. If you would like to discuss your specific situation, contact me to set up a call at firstname.lastname@example.org