A unique 3-phase intensive program for leaders of non-profits and associations to help you avoid the most common mistakes and get results faster 

when pivoting in times of change  

Space is Limited 

Registration Deadline: June  1   Early Bird: May 15 

Workshops Kick Off Friday, June 5 

Does this Sound TOO Familiar?

  • You are a leader of an organization with an important mission
  • You are pivoting to deal with an uncertain environment 
  • You are introducing a new program or strategy and encountering
    • Uncertainty and hand-wringing about a new approach  -- even among some of your supporters
    • Questions about how your plan aligns with your mission 
    • Inconsistent expectations across your board and staff
  • You are challenged getting support of your diverse stakeholders
  • You are getting frustrated (and a little stressed!) about making sure this high-stakes program goes well as you navigate for today’s new normal 


Exec Summary De-Risk for New Normal (pdf)


Frequently Asked Questions De-Risk for New Normal (pdf)


Program Overview De-Risk for New Normal (pdf)


What if (in only Three StEPS) You Could...?

  • Systematically identify some of the biggest risks when introducing a new strategy or initiative,  and learn proven ways to address them 
  • Understand ways to gain the support of key stakeholders (even people who don't work for you!) 
  • Have the opportunity to develop professionally and learn from go-to-market experts as well as leaders in a similar situation
  • Have someone in your corner to help you assess your initiative and identify what you need right now to move forward confidently

De-Risk Your Initiative!

This program was designed for leaders of non-profits and associations introducing new strategies or initiatives who want to get results faster. 

Successful Execution is All About People

 Hi, I’m Susan Schramm. I help changemakers get traction faster and accelerate results. I spent most of my career in the technology industry taking big ideas to market -- new programs, new products, new services and even new companies. It involved a lot of geeky talk and acronyms.

My frustration was how often these global organizations fell in love with the WHAT (their  wonderful new solution) but did NOT focus enough on the WHO, the PEOPLE who need to understand and take action for new initiatives to be successful.

The business consequences can be ugly: costly delays, missed revenue commitments, programs canceled. And the people costs are high as well: employees unprepared and stressed out, leaders frustrated, careers negatively impacted, the organization embarrassed, and customers confused and losing trust.

In my work with mission-led organizations - whether as a board member or volunteer, as an executive on staff, or as a consultant -- I meet many inpiring leaders very committed to their MISSION. They may lead associations, non-profits, municipalities, faith-based communities, or for-profit social impact companies.

Yet, I find mission-led leaders, too, can underestimate the needs of the PEOPLE involved with a new initiative . The result is that initiatives get stuck, commitments missed, people get frustrated, and the credibility of the organization can be hurt. 

This is especially true for established organizations that need to change direction in these tumultous times – and need the board, staff, members, donors, volunteers and partners to change  with them.  The mission impact can be delayed -- but more importantly, good people who were committed to the mission end up abandoning ship.

Susan Schramm,
Go to Market Impact LLC Founder

Susan Schramm,

Go to Market Impact LLC Founder 

From Frustration to a Big Idea

whAT IF these mistakes can be avoided?

The keys to getting traction when you introduce a new strategy or new initiative are not magic! But when they are applied systematically, they work. People know what you’re trying to achieve and how it aligns with your mission. People know what to do and take action. People are not fearful. Expectations are aligned. Individuals and communities are better served. Outcomes are achieved.

One day it hit me: What if these leaders could consistently avoid the most common mistakes when taking new initiatives and strategies to market, and be able to more confidently lead? Couldn’t we accelerate the impact of mission-led organizations and change the world for the better -– faster?

That’s why I launched my firm, Go to Market Impact. And that’s why this course, “How to De-Risk and Accelerate Your Impact,” was created-- to help leaders of mission-led organizations like you get traction faster and confidently achieve results. 

De-Risk and Accelerate Your IMpact IN 2020


An intensive Program



A  three-phase program to challenge your thinking and help you achieve your mission.  

A  time-effective way for you to identify potential problems early and put a plan in place to de-risk them. 





  •  Interactive virtual  workshops
  •  Hands-on exercises 
  • A community of like-minded leaders
  • Individualized consulting





 An opportunity to learn proven tools and methodologies for introducing new initiatives and then systematically apply them for your own organization.  This is also an opportunity for professional development in a supportive environment.







 6 hours of interactive virtual training over three sessions, in a small group setting 

led by an experienced go-to-market expert






Hands-on assignments  that enable you to apply your learnings directly to your own initiative  

Go To Market Toolkit


Networking and Masterminds


Practical resources you can use immediately and share with your team to :

1) Position to create an "ah-hah!"  

2) Communicate to move people to action 

3) Identify possible "potholes" in the customer  journey

Networking and Masterminds

Networking and Masterminds

Networking and Masterminds


  Learn from and network with like-minded leaders without having to incur the cost of travel


Networking and Masterminds



Challenge your thinking and try out new approaches in an encouraging fun 



Networking and Masterminds



An individualized consulting session from an experienced go-to-market expert to prescriptively help you tune your initiative.


An Investment WITH ROI

The fee is $997, which is an abbreviated version of the full course  (that will be priced at $2997 when introduced.) By participating in this abbreviated program, you will be receiving more direct support and are agreeing to provide feedback during and at the end of the course to help shape the program. (Teams of 3 or more are eligible for a 20% discount.)

Your return on investment can be significant. For about the cost of one business trip, this course provides you tools that can help you improve a variety of outcomes: from increasing attendance to membership to donations and sponsorships, to avoiding unnecessary costs and wasted time.

Even slight  improvement in the alignment of your extended team in executing your initiative can improve your "outcome per teammate,” which can often result in double-digit ROI for your organization. 

Finally you have  the opportunity for "personal ROI" as you invest in yourself to learn and develop professionally. 

THIS Program WILL Move You Forward...

So that’s how this works.  It is a unique three-phase program that helps you to de-risk to accelerate your mission impact. The next course starts June 5, 2020  and the cost is $997 (with a 20% discount for teams of 3 or more). Seats are limited. Join us!


Enroll Today!

Enroll 3 or more and receive a discount

Enroll three or more leaders in this course and get the discounted rate of $797.00 per person( 20% off) 



 The 5 Top Mistakes that organizations make when introducing a new initiative and trying to get adoption in the market 

Unique challenges of mission-led organizations making a change  – and how successful leaders have overcome them

The Four Crucial Questions  you must be able to answer to clarify your positioning 

A proven process to build Your messages to move people to action and improve how you communicate with  staff, board, members, donors and sponsors, partners and suppliers, volunteers and those you serve  

A straightforward method to anticipate risks down the road and be able to build a plan to address them 

OUR Guarantee


We want you to be successful! If you attend the program and actively engage and do the homework, you will walk out of this course with information to help you de-risk your plan to addresses the most common go-to-market risks.  You will also have proven tools you can use personally and with your organization in the future.

If after completing the course you are not satisfied that you’ve learned how to de-risk your plan, we will provide you a free 1:1 Course Correction consultation and allow you to repeat the course again, free of charge.

Frequently Asked Questions


Can I take this with my team? 

In fact, taking this course with the cross-functional leadership team responsible for driving your new initiative will directly improve your results! There is a 20% discount for teams of 3 or more. Customized options for teams of 8 or more are available starting at $7500. 

Is this a business course? Is it consulting? 

This unique three-phase program focuses on accelerating results for new initiatives. It is very outcome-focused, and uses a variety of formats to help you learn and then apply concepts that have been proven to be very effective in for-profit, non-profit and social good environments to accelerate results when you have a myriad of stakeholders. The concepts include strategy, product management, sales and marketing, communications, change management, organizational behavior and brain science. 

You walk away not only with learnings, but consulting to help you build a prioritized game plan for improving the success of your initiate. 

What roles should attend? 

This program is designed for leaders who have ownership for driving results and are responsible for the outcome of a new initiative for their organization. Titles may vary – but accountability for bottom-line results and measurable outcomes is the key.  If you are part of a leadership team driving a new initiative, you will find taking the program as a team can accelerate alignment and speed results.


Is this program appropriate if we’re just beginning to frame our new strategy or initiative? What if we are simply revisiting our plans in light of the “new normal”?

The earlier you identify the critical elements of your go to market plan, the stronger your plan –- and your buy in -- will be. The opportunity to participate with other leaders who may be further down the road with their initiatives will provide instructive insights. While the course may require more homework if you are just starting out, in three phases you’ll have a set of building blocks that you can feel more confident in. 

Our initiative is already launched – but stalled. Is this course still relevant? 

De-risking an initiative is never done. One of the fastest ways to get a stalled initiative back on track is to evaluate the key risks and build a corrective plan. This course is an accelerated way to build a corrective plan while gaining some ‘outside in” perspective of industry experts and other leaders in a similar situation.

I can’t attend one of the workshops. What if I fall behind? 

Each of the workshops is recorded, so you always have the opportunity to go back and listen to the content, and catch up with the homework for the next week.  Even people who attend each sesssion can use these recordings to go back and review the concepts covered at any time.

Will I walk out of the program with a detailed implementation plan? 

This program has three phases: 1) three virtual workshops to learn key concepts, 2) the opportunity to apply these concepts to your own initiative, with access to support for questions 3) a final 1:1 consultation to review your plans and help you prioritize for maximum impact. 

The tools and best practices you will be introduced to, along with the homework you complete throughout the program, will provide you with important building blocks that are INPUT for planning or adapting a variety of your go to market activities including: marketing communications, an social media plans, fund-raising, partner and channel management, organizational alignment, internal communications, and supplier management. You will have identified risks in your current plans and a way to mitigate that risk. You may also flag some gaps in your strategy that need more work to ensure a successful outcome. 

How much time is required? 

An  engaged student will invest 12-15 hours to be able to apply the content of the program and get the benefit. Online “class time” is about 2 hours for each of the three workshops, with a 90- minute  1:1 consultation at the end of the program to help you proritize for impact.

However, the true value of this course comes from time you invest applying the concepts we discuss. The pre-assignment and homework assignments after each worskhop are targeted to take approximately one hour each. Enthusiastic students will want to dive into optional readings and videos, tap support for questions as they do their assignments, and reach out to colleagues to get input and feedback.   

Questions about how to De-Risk Your Initiative?

Questions about how to De-Risk Your Initiative? 

Achieving your initiative

Enroll Now


  • The registration deadline is June 1.  To keep the program highly interactive, we are accepting a maximum of 10 participants.
  • Early Bird deadline is May 15. All those who register by then will receive an extra 1:1 consulting session free of charge.
  • You can start the process of de-risking as soon as you register, with an onboarding questionnaire and a pre-assignment you'll bring to the first workshop.  
  • Phase One:  Three virtual workshops will be held on Fridays: July 5, June 12 and June 19.  Sessions will be held 1PM-3PM EST/10AM-12 PM PST using Zoom videoconferencing and will be recorded. 
  • Phase Two: Your opportunity to build your plan with access to support for expert advice during Open Office Hours.
  • Phase Three: Your 90-minute 1:1 consultation will be individually scheduled to review your plans and help you prioritize for maximum impact. 

Leadership Requires Action

Today's uncertain environment requires bold leadership. It demands a well thought out plan that aligns people to execute. It can be rewarding – but challenging! This unique program provides you a practical way  to systematically apply proven  principles and more confidently lead. It also is an investment in yourself. I look forward to working with you!

Warm regards,

Susan Schramm

Founder, Go to Market Impact LLC


P.S. I realize that this is a big decision. But I want you to ask yourself: If you don’t take this course, what else are you doing to minimize the risks of your most important programs? Your mission is too important and the time and energy you are putting in is too great to not have done everything you can to make it successful. I hope to hear from you soon.  If you would like to discuss your specific situation, contact me to set up a call at  susan.schramm@gotomarketimpact.com 

Susan Schramm

Susan Schramm

Exec Summary De-Risk for (pdf)


Frequently Asked Questions De-Risk and Accelerate (pdf)


Program Overview De-Risk for New Normal (pdf)