Go To Market Impact

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Which do you plan in: Pencil or Ink?

Through the pandemic, I started planning in pencil – both literally and as a mindset. Have you?

 I find myself: 

  • Less attached to plans, more open-handed, actively considering risks and options      from the start
  • Less likely to beat myself up when things don’t go as expected and more forgiving of others when they miss commitments
  • Focusing on listening better to new information and views – even if I don’t’ agree
  • Deeply aware that “in a moment, in a twinkling of an eye”, all can change.

With rolling quarantines, more people contemplating quitting their jobs than ever, and a supply chain that still hasn’t found its bearings: 

The pencil seems to be here to stay.

But in working with my clients driving new strategies, I see a question emerging: 

What exactly CAN we write in ink these days? 

I believe your stake in the ground needs to be your Strategic Positioning. 

Your organization’s strategic position clarifies what you stand for, the problems you solve and who you solve it for. It is grounded in your WHY.

It helps others know quickly why they should engage with you, and builds trust with those you serve, your employees and partners, funders, and supporters. 

If you haven’t done this work for your organization – don’t put it off! Get everyone in a room and at least focus on defining the problem(s) you want to be known for solving. 

Yep, it’s true:  Our planning for HOW may FOREVER be written in pencil!

But I believe your Strategic Positioning — and the WHY that supports is –– is worthy to be written in ink.

What are YOU writing in ink as we start 2022?  

— All the best

Susan

#strategy #riskmanagement #leadership 

P.S. If you are interested in practical ways to accelerate the results of your new strategy, check out the De-Risk System for Impact. It might prompt some good dialogue with your team. And click here to subscribe to future insights. 

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